Posts about Marketing and children

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DGX meeting overview (April 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (April 2018)

    WFA

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

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  2. GDPR Guide for Marketers
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    WFA

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

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  3. Implementation Guide for Marketing Communications to Children Commitment
    Guides & templates
    Advertising & policy

    Implementation Guide for Marketing Communications to Children Commitment

    WFA, The Consumer Goods Forum

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.

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  4. Expert opinion

    EU kids see fewer and fewer food ads on TV

    WFA

    European children are exposed to significantly fewer food ads on TV, according to recent research conducted by Accenture Media Management. The changes have come about as a result of the EU Pledge, a commitment by 21 leading food and beverage brand owners to change the way they market their products to children across a variety of media. These companies represent well over 80% of food marketing spend in the EU.

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