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Marketing structureMarketing operationsWebinar: Where do great ads thrive?
Read more about "Webinar: Where do great ads thrive?"In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategySurvey: Covid-19 global response (September 2020)
Read more about "Survey: Covid-19 global response (September 2020)"The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global crisis.
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Agency managementIn-housingMarketing structureCMO ForumMarketing capabilitiesGlobal Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
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Marketing structureCMO ForumMarketing operationsLoving lockdown
Read more about "Loving lockdown"Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.
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Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategyCMO Forum meeting overview (July 2020)
Read more about "CMO Forum meeting overview (July 2020)"Overview of the CMO Forum held remotely on July 16, 2020.
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Marketing strategyMarketing structureMarketing operationsMarketing strategyWebinar: The Low Touch Economy
Read more about "Webinar: The Low Touch Economy"Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.
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Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy
Survey: Covid-19 global response (June 2020)
Read more about "Survey: Covid-19 global response (June 2020)"The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global Covid-19 epidemic.
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Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategySourcing Forum meeting overview (June 2020)
Read more about "Sourcing Forum meeting overview (June 2020)"Overview of the Sourcing Forum held remotely on June 12th, 2020.
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Marketing procurementMarketing structureMarketing procurementBenchmark: Rights management for actors and music
Read more about "Benchmark: Rights management for actors and music"This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
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Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy
CMO Forum meeting overview (June 2020)
Read more about "CMO Forum meeting overview (June 2020)"Overview of the CMO Forum held remotely on June 3, 2020.
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Marketing structureMarketing operationsMarketing organisationWebinar: Global Marketing Operations in 2020
Read more about "Webinar: Global Marketing Operations in 2020"Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.
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Marketing structureMarketing operationsWill COVID-19 change marketing forever?
Read more about "Will COVID-19 change marketing forever?"WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
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Marketing structureMarketing operationsSir Martin Sorrell: 10 observations on the business impact of COVID-19
Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.
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Agency managementMarketing structureCMO ForumWebinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?
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Marketing structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"Marketers expanding remit to include sustainability and data ethics in the next five years
Marketers say interpersonal skills critical to driving effective marketing teams worldwide
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Marketing procurementMarketing structureMarketing procurementWebinar: How transcreation can give a local edge to global messages
Read more about "Webinar: How transcreation can give a local edge to global messages"How to optimise content production globally while remaining relevant and effective locally.
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Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy
Survey: Covid-19 global response (April 2020)
Read more about "Survey: Covid-19 global response (April 2020)"The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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Marketing structureMarketing operationsMarketing organisationGlobal Marketing Operations 2020
Read more about "Global Marketing Operations 2020"This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategySourcing Forum meeting overview (May 2020)
Read more about "Sourcing Forum meeting overview (May 2020)"Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Agency managementInfluencer marketingMarketing structureCMO ForumBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy
CMO Forum meeting overview (April 2020)
Read more about "CMO Forum meeting overview (April 2020)"Overview of the CMO Forum held remotely on April 30, 2020.
