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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. The testing times continue
    Expert opinion
    Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technology

    The testing times continue

    Raja Rajamannar

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.

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  2. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmark
    Marketing technologyMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly evolving industry.

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  3. Media Forum Meeting Overview (20th October 2022)
    Event reports
    Marketing effectivenessMarketing strategyMarketing technologyMarketing structureMarketing strategyMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
  4. Ditch the metaverse FOMO
    Expert opinion
    Marketing technologyMarketing technology

    Ditch the metaverse FOMO

    Rob Foster

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

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  5. WFA Benchmark: Web tracking in a cookieless world
    Benchmark
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

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  6. Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Benchmark
    Cross-media measurementMedia & analyticsMarketing technologyMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
  7. China Forum (July 2022)
    VideoEvent reports
    Marketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology

    China Forum (July 2022)

    WFA

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how brands can better manage and maximise their media investment in this dynamic market.

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  8. Media Forum APAC (June 2022) eCommerce in South-East Asia
    VideoEvent reports
    Marketing technologyRetail media & ecommerceMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    WFA

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a particular lens on South East Asia and how brands can better manage and maximise media investment in eCommerce

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  9. Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    CreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022

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  10. Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Expert opinion
    Marketing technologyDigital media transformationMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Arwa Mahdawi

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store for brands

    Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"
  11. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing strategyMarketing technologyMarketing strategyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 2, 2022.

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  12. Media Forum Meeting Overview (February 2021)
    VideoEvent reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (February 2021)

    WFA

    Overview of the Media Forum held on 18 February, 2021.

    Read more about "Media Forum Meeting Overview (February 2021)"
  13. WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Expert opinionVideo
    Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  14. WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Expert opinionVideo
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    WFA

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"
  15. WFA President launches book on next generation marketing
    News
    Marketing technologyMarketing technology

    WFA President launches book on next generation marketing

    WFA

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven revolution in marketing.

    Read more about "WFA President launches book on next generation marketing"
  16. Media Forum Meeting Overview (November & December 2020)
    Event reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    WFA

    Overview of the Media Forum held on 19 November and 3 December 2020

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  17. Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    WFA

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

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  18. Media Forum Meeting Overview (September 2020)
    Event reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (September 2020)

    WFA

    Overview of the Media Forum held on 22 September, 2020.

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  19. Belgium’s first virtual Trends Day identifies 5 key industry trends
    News
    Marketing technologyDigital media transformationMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    WFA

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

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  20. Programmatic & Data Forum Meeting Overview (September 2020)
    Event reports
    Marketing technologyMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    WFA

    Overview of the Media Forum held on 9 September, 2020.

    Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"
  21. Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    Press releases
    Ad techMarketing technologyMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    WFA

    In-house and hybrid trading models now used by 84% of respondents

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