Posts about Marketing technology

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Ditch the metaverse FOMO
    Expert opinion
    Marketing technologyMarketing technology

    Ditch the metaverse FOMO

    Rob Foster

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

    Read more about "Ditch the metaverse FOMO"
  2. WFA Benchmark: Web tracking in a cookieless world
    Benchmark
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  3. Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Benchmark
    Cross-media measurementMedia & analyticsMarketing technologyMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
  4. China Forum (July 2022)
    VideoEvent reports
    Marketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology

    China Forum (July 2022)

    WFA

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how brands can better manage and maximise their media investment in this dynamic market.

    Read more about "China Forum (July 2022)"
  5. Media Forum APAC (June 2022) eCommerce in South-East Asia
    VideoEvent reports
    Marketing technologyRetail media & ecommerceMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    WFA

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a particular lens on South East Asia and how brands can better manage and maximise media investment in eCommerce

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  6. Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    CreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  7. Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Expert opinion
    Marketing technologyDigital media transformationMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Arwa Mahdawi

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store for brands

    Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"
  8. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing technologyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 2, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  9. Media Forum Meeting Overview (February 2021)
    VideoEvent reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (February 2021)

    WFA

    Overview of the Media Forum held on 18 February, 2021.

    Read more about "Media Forum Meeting Overview (February 2021)"
  10. WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Expert opinionVideo
    Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  11. WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Expert opinionVideo
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    WFA

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"
  12. Media Forum Meeting Overview (November & December 2020)
    Event reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    WFA

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"
  13. Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    WFA

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

    Read more about "Media Forum Meeting Overview (November 2020, Singapore)"
  14. Media Forum Meeting Overview (September 2020)
    Event reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (September 2020)

    WFA

    Overview of the Media Forum held on 22 September, 2020.

    Read more about "Media Forum Meeting Overview (September 2020)"
  15. Programmatic & Data Forum Meeting Overview (September 2020)
    Event reports
    Marketing technologyMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    WFA

    Overview of the Media Forum held on 9 September, 2020.

    Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"
  16. Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    Press releases
    Ad techMarketing technologyMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    WFA

    In-house and hybrid trading models now used by 84% of respondents

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  17. Webinar: Live-streaming & E-commerce
    Video
    Marketing technologyMarketing operationsMarketing technology

    Webinar: Live-streaming & E-commerce

    WFA

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.

    Read more about "Webinar: Live-streaming & E-commerce"
  18. Programmatic Data & Technology (2020)
    Benchmark
    Ad techMarketing technologyMarketing technology

    Programmatic Data & Technology (2020)

    WFA

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.

    Read more about "Programmatic Data & Technology (2020)"
  19. Benchmark: AI ad creative audit solution providers
    Benchmark
    Marketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA

    WFA benchmark on possible vendors who could provide creative auditing services.

    Read more about "Benchmark: AI ad creative audit solution providers"
  20. Benchmark: e-invoicing solutions
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: e-invoicing solutions

    WFA

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
  21. Webinar+: Programmatic supply-chain transparency
    Video
    Marketing technologyMarketing operationsMarketing technology

    Webinar+: Programmatic supply-chain transparency

    WFA

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.

    Read more about "Webinar+: Programmatic supply-chain transparency"