Posts about WFA Updates

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA strengthens Asia Leadership team

    WFA strengthens Asia Leadership team

    Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia Leadership Board will identify key changes to transform marketing across the region

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  2.    2020, a time to elevate marketing, says WFA President, Raja Rajamannar

    2020, a time to elevate marketing, says WFA President, Raja Rajamannar

    WFA President, Raja Rajamannar, calls on brands to 'rethink how they turn up in people's lives'

    Read more about "2020, a time to elevate marketing, says WFA President, Raja Rajamannar"
  3.    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Corporate membership for 2019 up by 15%

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  4.    WFA considers name change

    WFA considers name change

    WFA invites members views on potential rebrand

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  5.    WFA Predictions 2020

    WFA Predictions 2020

    The WFA team share their predictions for what the next 12 months hold for brands.

    Read more about "WFA Predictions 2020"
  6.    2019: the year of heightened brand accountability

    2019: the year of heightened brand accountability

    Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.

    Read more about "2019: the year of heightened brand accountability"
  7.    Speakers announced for Global Marketer Week 2020
    Global Marketer Week

    Speakers announced for Global Marketer Week 2020

    Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers

    Read more about "Speakers announced for Global Marketer Week 2020"
  8.    WFA President and CEO acknowledged for helping shape the digital industry
    CMO ForumDigital media transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing experts

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  9.    WFA announces first speakers for Global Marketer Week Singapore 2020
    Global Marketer Week

    WFA announces first speakers for Global Marketer Week Singapore 2020

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

    Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"
  10.    Cannes 2019 Wrap
    Trends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.

    Read more about "Cannes 2019 Wrap"
  11.    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana will work with WFA's marketing services team on the delivery of global research and insights to WFA members

    Read more about "Ioana Dănilă joins WFA as Marketing Insights Manager"
  12.    WFA statement on the "Christchurch Call to Action" in Paris

    WFA statement on the "Christchurch Call to Action" in Paris

    Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May 15

    Read more about "WFA statement on the "Christchurch Call to Action" in Paris"
  13.    WFA Global Marketer Week 2020 goes to Singapore

    WFA Global Marketer Week 2020 goes to Singapore

    Fifth visit to APAC in a decade reflecting the region’s importance for brand growth

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  14.    Mastercard’s Raja Rajamannar named WFA President
    Marketing strategyMarketing strategy

    Mastercard’s Raja Rajamannar named WFA President

    Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

    Read more about "Mastercard’s Raja Rajamannar named WFA President"
  15.    WFA CEO: 2018 in review
    Advertising & policy

    WFA CEO: 2018 in review

    Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective

    Read more about "WFA CEO: 2018 in review"
  16. Advertising & policy

    Latin America comes together

    The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan Loerke.

    Read more about "Latin America comes together"
  17. A new dawn for ad standards in Colombia

    I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led advertising standards.

    Read more about "A new dawn for ad standards in Colombia"
  18.    Let's make 2018 the year of transparency, says WFA President David Wheldon
    Marketing strategyMarketing strategy

    Let's make 2018 the year of transparency, says WFA President David Wheldon

    In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

    Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"
  19.    GDPR data-privacy rules signal a welcome revolution, says WFA CEO
    Marketing strategyMarketing strategy

    GDPR data-privacy rules signal a welcome revolution, says WFA CEO

    GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

    Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"
  20.    WFA CEO: 2017 in review

    WFA CEO: 2017 in review

    Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective

    Read more about "WFA CEO: 2017 in review"
  21.    Erard Gilles joins WFA's public affairs team

    Erard Gilles joins WFA's public affairs team

    Erard’s work will focus on online advertising and digital policy.

    Read more about "Erard Gilles joins WFA's public affairs team"