Posts about Agency evaluation

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

    WFA

     WFA member bechmark. For additional details, please log in.

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  2. Global Content Production Ecosystem 2018
    Benchmark
    Agency managementMarketing procurementContent marketingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA, APR

    WFA member bechmark. For additional details, please log in.

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  3. Sourcing Forum meeting overview (March 2019)
    Event reports
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (March 2019)

    WFA

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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  4. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

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  5. Benchmark on Supplier Relationship Management (SRM) models
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

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  6. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReport
    Agency managementMarketing procurementMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    WFA

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  7. Global Agency Remuneration 2018
    Benchmark
    Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Agency Remuneration 2018

    WFA, The Observatory

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.

    Read more about "Global Agency Remuneration 2018"
  8. Benchmark on Engaging with local freelancers in Europe
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

    WFA

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

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  9. Survey on Performance Marketing
    Benchmark
    Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.

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  10. 8 insights for global marketers on sourcing content production
    Event reports
    Marketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    WFA

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.

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  11. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  12. Agency Fee Decision Tree, an easier way to choose the right fee model
    Report
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Agency Fee Decision Tree, an easier way to choose the right fee model

    trinity P3

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.

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  13. Benchmark on payment terms regulations for marketing products and services
    Benchmark
    Advertising & policyAgency managementMarketing procurementMarketing procurement

    Benchmark on payment terms regulations for marketing products and services

    WFA

     WFA member benchmark. For additional details, please log in.

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  14. Why an Eco-Friendly Production Makes a World of Sense
    Report
    Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    APR

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.

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  15. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

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  16. Survey on content production-data and benchmarking
    Benchmark
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

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  17. Benchmark on sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

    WFA

      WFA member benchmark. For additional details, please log in.

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  18. Benchmark on Sourcing Adaptation & Transcreation
    Benchmark
    In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

    WFA

     WFA member benchmark. For additional details, please log in.

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  19. Benchmark on Production Pre-payments
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Production Pre-payments

    WFA

    WFA member benchmark. For additional details, please log in.

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  20. Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
    Guides & templates
    Agency management

    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

    ANDA Peru, APAP

    El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de Publicidad promoviendo las mejores prácticas dentro de un clima de confianza, respeto mutuo y libre competencia.

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  21. Survey on Influencer Marketing
    Benchmark
    Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"