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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver positive social and political change
Read more about "Better Marketing: Marketing can deliver positive social and political change"Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better.
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Global Marketer WeekPresident's AwardsWFA President’s Awards honour marketing leadership initiatives
Read more about "WFA President’s Awards honour marketing leadership initiatives"Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding leadership
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Global Marketer WeekMarketing strategyMarketing strategyMarketing and Policy teams need to work more closely together, shows new WFA research
Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today
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Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Global Marketer WeekWFA unveils event lineup and speakers for Global Marketer Conference
Read more about "WFA unveils event lineup and speakers for Global Marketer Conference"Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on 28 March
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Brand purposeGlobal Marketer WeekHow can marketing change the world for the better?
Read more about "How can marketing change the world for the better?"Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
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Advertising & policyDigital policyGlobal Marketer WeekHow can policy and marketing functions align?
Read more about "How can policy and marketing functions align?"The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.
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Global Marketer WeekCMO ForumExploring the global marketing organisation of the future
Read more about "Exploring the global marketing organisation of the future"The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
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Global Marketer WeekPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Global Marketer WeekMarketing strategyMarketing strategyIn the spotlight: APAN Portugal’s Manuela Botelho
Read more about "In the spotlight: APAN Portugal’s Manuela Botelho"Meet Manuela Botelho, Secretary General of APAN
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Global Marketer WeekNational advertiser associations gather in Tokyo
Read more about "National advertiser associations gather in Tokyo"WFA National Associations Council meeting closes Global Marketer Week 2018
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Global Marketer WeekWFA Global Marketer Week 2019 to take place in Lisbon
Read more about "WFA Global Marketer Week 2019 to take place in Lisbon"Event returns to Europe for the first time since GMW 2013 in Brussels
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Global Marketer WeekPresident's AwardsWFA President’s Awards honour marketing leadership initiatives in seven countries
Read more about "WFA President’s Awards honour marketing leadership initiatives in seven countries"Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership
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Global Marketer WeekMarketing strategyMarketing strategy
Global advertisers demand reform of digital ad ecosystem
Read more about "Global advertisers demand reform of digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
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Global Marketer WeekWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Global Marketer WeekWFA unveils final speakers for Global Marketer Week
Read more about "WFA unveils final speakers for Global Marketer Week"Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Read more about "WFA announces first speakers for Global Marketer Week"Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan
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Trends & forecastsBrand purposeBrand reputationGlobal Marketer WeekProject Reconnect masterdeck 2019
Read more about "Project Reconnect masterdeck 2019"Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.
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Global Marketer Week
Vietnam launches first advertising code of conduct
Read more about "Vietnam launches first advertising code of conduct"Minister of Culture green-lights advertising self-regulation code
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Global Marketer Week
Arla Foods joins EU Pledge
Read more about "Arla Foods joins EU Pledge"Leading international dairy company commits to EU Pledge on responsible marketing to children
