An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.

Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

Marketers almost unanimously believe that the function can make a difference on this journey.

In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.

A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program.

Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.

WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen implementation of the Global strategy to reduce the harmful use of alcohol.