Posts about Report

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Diversity: From Agency to Ads
    Report
    Inclusive marketing

    Diversity: From Agency to Ads

    R3

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

    Read more about "Diversity: From Agency to Ads"
  2. Global Content Production 2021
    Report

    Global Content Production 2021

    WFA

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.

    Read more about "Global Content Production 2021"
  3. WFA publishes final DEI Census results
    NewsReport
    Advertising & policyInclusive marketing

    WFA publishes final DEI Census results

    WFA

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees. That’s one of the startling findings in the full analysis of WFA’s Global DEI Census.

    Read more about "WFA publishes final DEI Census results"
  4. Brand investment decisions: evolving beyond working / non-working
    Report

    Brand investment decisions: evolving beyond working / non-working

    WFA, MediaSense

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape. 

    Read more about "Brand investment decisions: evolving beyond working / non-working"
  5. Data Safety in 2021: Benchmark & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  6. WFA Guide to EU Cookie Guidance
    Maps & infographicsReport
    Advertising & policyDigital policyAd techGDPR

    WFA Guide to EU Cookie Guidance

    WFA

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  7. Beyond Gender 2: The impact of intersectionality in advertising
    Report
    Inclusive marketing

    Beyond Gender 2: The impact of intersectionality in advertising

    Unstereotype Alliance, Cannes Lions, IPSOS

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  8. Promoting diversity and inclusion in advertising: a UNICEF playbook
    Report
    Inclusive marketing

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Unicef

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  9. Majority of major multinationals now investing in gaming in APAC, WFA research
    Press releasesReport
    Gaming

    Majority of major multinationals now investing in gaming in APAC, WFA research

    WFA

    Senior marketers now have more knowledge and greater interest

    Expected investment has risen nearly three-fold in the last two years

    Read more about "Majority of major multinationals now investing in gaming in APAC, WFA research"
  10. GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    WFA, 2CV, Branded

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  11. WFA whitepaper on environmental claims and greenwashing
    Report
    Advertising & policySustainability

    WFA whitepaper on environmental claims and greenwashing

    WFA

    An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and greenwashing.

    Read more about "WFA whitepaper on environmental claims and greenwashing"
  12. AVMSD transposition: State of play and key implications for advertisers
    Report
    Advertising & policy

    AVMSD transposition: State of play and key implications for advertisers

    WFA

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

    Read more about "AVMSD transposition: State of play and key implications for advertisers"
  13. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReport
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  14. Get comfortable with sustainability
    Expert opinionBenchmarkReport
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    Scott Young

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.

    Read more about "Get comfortable with sustainability"
  15. WFA Consultant Directory
    Report
    Marketing operations

    WFA Consultant Directory

    WFA

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  16. Unstereotype Alliance 'State of the Industry' report 2021
    Report
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Unstereotype Alliance

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  17. Brands face APAC privacy challenge
    NewsReport
    Data governance

    Brands face APAC privacy challenge

    WFA

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the region.

    Read more about "Brands face APAC privacy challenge"
  18. Gender Bias & Inclusion in Advertising in India
    Report
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    Unicef, Geena Davis Institute

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"
  19. New research suggests marketers lag corporate progress on the sustainability journey
    Report
    Marketing strategySustainabilityMarketing strategy

    New research suggests marketers lag corporate progress on the sustainability journey

    WFA

    Marketers almost unanimously believe that the function can make a difference on this journey.

    Read more about "New research suggests marketers lag corporate progress on the sustainability journey"
  20. Marketing and Sustainability: Closing the Gaps
    BenchmarkReport
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    WFA

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  21. WFA global position on advertiser access to data in the digital advertising market
    Report
    Advertising & policyDigital policyAd tech

    WFA global position on advertiser access to data in the digital advertising market

    WFA

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.

    Read more about "WFA global position on advertiser access to data in the digital advertising market"