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Marketing operationsKnowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Brand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsAICMOMarketing technologyWhat do marketers want to see in Cannes?
Read more about "What do marketers want to see in Cannes?"We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four big themes dominate their demands: creativity, purpose, AI and impact.
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Brand purposeBrand reputationCreativityGlobal Marketer WeekMarketing technologyAIDigital media transformationMarketing technologyHow to build better brands?
Read more about "How to build better brands?"CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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Global Marketer WeekHighlights from Global Marketer Week 2024
Read more about "Highlights from Global Marketer Week 2024"Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry.
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Digital media transformationBack to digital basics with WFA
Read more about "Back to digital basics with WFA"Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the skills of emerging marketing leaders. Laura Forcetti explains.
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Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technologyWFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation, about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.
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CreativityMarketing procurementMarketing procurementSpotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Read more about "WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'"Few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. With culture driving consumption & ushering brands' futures, Dr. Marcus Collins his presentation is a must see.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
Read more about "WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'"40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI; including the skills gap, data complexity and, crucially, trust. Jonathan shares on how marketers and communicators can move to build trust in technology and help companies get out of the AI sandbox.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Read more about "WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'"Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet marketers, no matter where they’re based in the world, face a very similar set of challenges. And that creates opportunities.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology
WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
Read more about "WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'"The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and endless changes in consumer habits and technology, CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job? The host of the Better Marketing podcast, David Wheldon, asks practising CMOs and an AI infused version of marketing guru Mark Ritson.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
Read more about "WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’"Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra Co-Founder and Chief Solutionist, explains that ego-green marketing is dead and why that could be great news for your business.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
Read more about "WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’"From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated industry. As Corporate VP & CMO at Nissan, Allyson tells us about the company’s world-leading innovative marketing helping to drive Nissan’s global success.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
Read more about "WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’"Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse into the future of marketing: harnessing the transformative power of generative AI to help build brands and drive sustainable growth.
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Media transformationSpotlight: Navigating global media demand and pricing trends – 2024 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2024 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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CreativityMarketing technologyAIMarketing technologyWFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Read more about "WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal"In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.
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CreativityMarketing procurementAIMarketing procurementSpotlight: The Democratisation of Virtual Production
Read more about "Spotlight: The Democratisation of Virtual Production"The past few years have seen the emergence and evolution of virtual production.
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Marketing effectivenessWFA Media Forum April 2024: AI and Retail Media
Read more about "WFA Media Forum April 2024: AI and Retail Media"Introduction to WFA AI Community & Retail Media deep dive.
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Cross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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CreativityMarketing technologyAIDigital media transformationMarketing technologyAPAC Spotlight: Creative briefing - using AI to stoke EI
Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
