Posts about Content & Innovation

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on Integrated Production
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

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  2. Benchmark on recommended influencer agencies
    Benchmark
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

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  3. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

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  4. 5 ways to make newsrooms & content more effective
    Report
    CreativityCMO ForumContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

    WFA, Brilliant Noise

      WFA members only content. Please log in to access this document.

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  5. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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  6. Considerations on the road to digital transformation (2017)
    Event reportsReport
    Marketing technologyCMO ForumDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

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  7. Survey results on Programmatic & trading desks
    Benchmark
    Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

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  8. Content marketing survey results
    Benchmark
    Marketing structureCMO ForumContent marketing

    Content marketing survey results

    WFA

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.

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  9. Webinar: The journey towards customer-centricity
    Video
    Marketing effectivenessDigital media transformation

    Webinar: The journey towards customer-centricity

    WFA, Circus Street

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.

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  10. Building Social Communities
    Report
    Influencer marketingCMO Forum

    Building Social Communities

    WFA, STATSIT

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

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  11. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

    Member-only content, please log in to view this document.

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  12. Webinar on Reciprocity: The future of comms planning?
    Video
    CMO Forum

    Webinar on Reciprocity: The future of comms planning?

    WFA, Naked

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing communications more generally - lies not in engagement but in reciprocity.

    Read more about "Webinar on Reciprocity: The future of comms planning?"