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The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
This position paper outlines WFA's vision regarding data and privacy.
WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.
This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
Overview of the Data Ethics Board meeting held on 12 March 2020.
Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
Overview of the Data Ethics Board meeting held on 21 January 2020.
A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage comments on the latest developments.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.
Meeting materials for WFA members.
This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.
An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.
ANFO launches certification in responsible marketing and data privacy
Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
This document lays out key WFA priorities for the AVMSD Transposition.
In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.
Strategic partners help WFA improve on the value delivered to members against a number of priority areas