Posts about Marketing structure

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Building a future-proof marketing procurement strategy
    BenchmarkReport
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"
  2. PAG Meeting Overview (May 2019, Brussels)
    Event reportsReport
    Advertising & policyDigital policyMarketing strategyMarketing structureMarketing strategy

    PAG Meeting Overview (May 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

    Read more about "PAG Meeting Overview (May 2019, Brussels)"
  3. Benchmark on global sponsorship investments
    Benchmark
    Marketing procurementMarketing structureMarketing operationsMarketing procurement

    Benchmark on global sponsorship investments

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
  4. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"
  5. Benchmark on Supplier Relationship Management (SRM) models
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"
  6. Bridging the gap between marketing and policy
    BenchmarkReport
    Advertising & policyData governanceMarketing structureMarketing organisation

    Bridging the gap between marketing and policy

    WFA

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.

    Read more about "Bridging the gap between marketing and policy"
  7. Getting our priorities straight
    Expert opinion
    Marketing structure

    Getting our priorities straight

    Rob Dreblow

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and integration.

    Read more about "Getting our priorities straight"
  8. Media Agency Models & Remuneration 2019
    BenchmarkReport
    Marketing procurementMarketing structureMarketing procurement

    Media Agency Models & Remuneration 2019

    WFA

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.

    Read more about "Media Agency Models & Remuneration 2019"
  9. David Wheldon: The ground is changing but the basics remain the same
    Expert opinion
    Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    David Wheldon: The ground is changing but the basics remain the same

    David Wheldon

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

    Read more about "David Wheldon: The ground is changing but the basics remain the same"
  10. WFA hires Max Schmidt and Joel Gan
    News
    Marketing structure

    WFA hires Max Schmidt and Joel Gan

    WFA

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

    Read more about "WFA hires Max Schmidt and Joel Gan"
  11. WFA launches Global Media Board
    Press releases
    Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    WFA launches Global Media Board

    WFA

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

    Read more about "WFA launches Global Media Board"
  12. China looks back at 40 years of brand building
    News
    Marketing structureMarketing capabilities

    China looks back at 40 years of brand building

    WFA

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

    Read more about "China looks back at 40 years of brand building"
  13. What does 2019 hold for marketers?
    Expert opinion
    Marketing structureMarketing capabilities

    What does 2019 hold for marketers?

    WFA

    Advertiser associations around the world share their thoughts.

    Read more about "What does 2019 hold for marketers?"
  14. Sourcing Forum Meeting Overview NY December 2018
    Event reports
    Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing procurementMarketing strategy

    Sourcing Forum Meeting Overview NY December 2018

    WFA

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions, procurement as change agents and metrics modernization. 

    Read more about "Sourcing Forum Meeting Overview NY December 2018"
  15. The 6 global marketers of 2018 in 12 tweets
    Expert opinion
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    WFA

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

    Read more about "The 6 global marketers of 2018 in 12 tweets"
  16. Charter on responsible advertising launched in Belgium
    News
    Marketing structure

    Charter on responsible advertising launched in Belgium

    WFA

    In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.

    Read more about "Charter on responsible advertising launched in Belgium"
  17. Singaporean association names new president
    News
    Marketing structure

    Singaporean association names new president

    WFA

    Edwin Teoh is the new president of SAA

    Read more about "Singaporean association names new president"
  18. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  19. The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.

    Read more about "The Road to Content Excellence"
  20. WFA recruits Caroline Pathy to support flagship CMO network
    News
    Marketing structure

    WFA recruits Caroline Pathy to support flagship CMO network

    WFA

    WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s flagship network for global Chief Marketing Officers, the CMO Forum.

    Read more about "WFA recruits Caroline Pathy to support flagship CMO network"
  21. Report: The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"