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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA President’s Awards recognise five initiatives around the world
    Global Marketer WeekPresident's Awards

    WFA President’s Awards recognise five initiatives around the world

    Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership

    Read more about "WFA President’s Awards recognise five initiatives around the world"
  2.    WFA celebrates 70th anniversary with ‘70 in 70’ initiative
    Global Marketer WeekMarketing structureMarketing operations

    WFA celebrates 70th anniversary with ‘70 in 70’ initiative

    Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee

    Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"
  3.    Ukraine media market showing surprising resilience

    Ukraine media market showing surprising resilience

    Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on” snapshot produced by local media auditor KWENDI and Poland’s Stars.

    Read more about "Ukraine media market showing surprising resilience"
  4.    Global DEI Census extended until 30 April
    Advertising & policyInclusive marketing

    Global DEI Census extended until 30 April

    Marketing professionals can share their workplace experiences until 30 April

    Survey runs globally with support of world’s biggest industry associations

    Read more about "Global DEI Census extended until 30 April"
  5.    New speakers announced at WFA Global Marketer Week in Istanbul
    Advertising & policyCreativityGlobal Marketer WeekDigital media transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global Marketer Conference on April 27

    Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"
  6.    Global marketing industry launches 2023 DEI Census
    Advertising & policyInclusive marketing

    Global marketing industry launches 2023 DEI Census

    Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey

    Survey to run globally with support of world’s biggest industry associations

    Read more about "Global marketing industry launches 2023 DEI Census"
  7.    WFA unveils new speakers for Global Marketer Week 2023
    Global Marketer Week

    WFA unveils new speakers for Global Marketer Week 2023

    New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3

    Read more about "WFA unveils new speakers for Global Marketer Week 2023"
  8.    WFA names new Global Diversity Ambassadors
    Inclusive marketing

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer WFA’s Diversity, Equity and Inclusion drive

    The four will play a strategic role in helping shape WFA’s priorities and agenda

    Read more about "WFA names new Global Diversity Ambassadors"
  9.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureCMO ForumDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after making the annual award’s shortlist for a second time in a row.

    Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"
  10.    ESG to take centre stage at Global Marketer Week in Istanbul
    Global Marketer Week

    ESG to take centre stage at Global Marketer Week in Istanbul

    With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental, social and governance (ESG) considerations into their company operations, marketing’s role in delivering on brand promises will be under the spotlight at Global Marketer Week in Istanbul.

    Read more about "ESG to take centre stage at Global Marketer Week in Istanbul"
  11. Advertising & policy

    Twitter announces its acceleration agenda with GARM to answer brand safety needs

    Please note that GARM was discontinued on August 8. See more here.

    The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns.

    Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"
  12.    WFA welcomes 13 new members

    WFA welcomes 13 new members

    WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its membership national advertiser associations from Costa Rica and El Salvador, thus expanding its global footprint to 60 markets on five continents.

    Read more about "WFA welcomes 13 new members"
  13.    WFA appoints new Insight Forum chair
    Marketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

    Read more about "WFA appoints new Insight Forum chair"
  14. Advertising & policy

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to brand safety and the Global Alliance for Responsible Media (GARM), which Twitter reinforced. 

    Read more about "WFA and GARM meet Musk to discuss brand safety"
  15.    First speakers revealed for WFA Global Marketer Week Istanbul 2023
    Global Marketer Week

    First speakers revealed for WFA Global Marketer Week Istanbul 2023

    AB InBev, Bumble, Mastercard and VICE leaders to headline event

    Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"
  16. WFA names Gary Lim as new Director for Asia-Pacific

    Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services for APAC. He replaces Ranji David and is based in Singapore.

    Read more about "WFA names Gary Lim as new Director for Asia-Pacific"
  17.    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change

    Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"
  18.    UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance

    UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance

    The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful environmental claims.

    Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"
  19.    ISA re-elects Sunil Kataria as chairman

    ISA re-elects Sunil Kataria as chairman

    Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers

    Read more about "ISA re-elects Sunil Kataria as chairman"
  20.    AANA appoints new CEO

    AANA appoints new CEO

    Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive Officer

    Read more about "AANA appoints new CEO"
  21.    National associations gather in Dublin and Santiago

    National associations gather in Dublin and Santiago

    The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in Europe and Latin America

    Read more about "National associations gather in Dublin and Santiago"