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Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on” snapshot produced by local media auditor KWENDI and Poland’s Stars.
Marketing professionals can share their workplace experiences until 30 April
Survey runs globally with support of world’s biggest industry associations
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global Marketer Conference on April 27
Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey
Survey to run globally with support of world’s biggest industry associations
New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3
Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer WFA’s Diversity, Equity and Inclusion drive
The four will play a strategic role in helping shape WFA’s priorities and agenda
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after making the annual award’s shortlist for a second time in a row.
With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental, social and governance (ESG) considerations into their company operations, marketing’s role in delivering on brand promises will be under the spotlight at Global Marketer Week in Istanbul.
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns.
WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its membership national advertiser associations from Costa Rica and El Salvador, thus expanding its global footprint to 60 markets on five continents.
Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to brand safety and the Global Alliance for Responsible Media (GARM), which Twitter reinforced.
AB InBev, Bumble, Mastercard and VICE leaders to headline event
Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services for APAC. He replaces Ranji David and is based in Singapore.
WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful environmental claims.
Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive Officer
The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in Europe and Latin America