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Agency managementMarketing procurementMarketing organisationMarketing procurementMarketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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Agency managementWebinar: The integrated agency of the future
Read more about "Webinar: The integrated agency of the future"Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources
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Agency managementMarketing organisation
Benchmark on Digital & Social Agency Recommendations in the UK
Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
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Agency managementThe odd couple
Read more about "The odd couple"How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together
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Agency managementMarketing strategyMarketing strategy4 take-aways on working with start-ups, 6 lessons for big ideas
Read more about "4 take-aways on working with start-ups, 6 lessons for big ideas"On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin America’s capstone event for communication, creativity and innovation.
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Ad techAgency managementMarketing structureCMO ForumMarketing organisationSurvey on Working with adtech and martech startups
Read more about "Survey on Working with adtech and martech startups"The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementBenchmark on recommended eCommerce partners in Europe
Read more about "Benchmark on recommended eCommerce partners in Europe"WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended creative agencies and consultancies
Read more about "Benchmark on recommended creative agencies and consultancies"An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Agency managementBenchmark on Fashion/beauty agencies in Australia
Read more about "Benchmark on Fashion/beauty agencies in Australia" -
Agency managementMarketing procurementMarketing procurementSurvey on Managing PR suppliers
Read more about "Survey on Managing PR suppliers"Survey on how members source and manage the public relations category.
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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementSurvey on China agency rosters
Read more about "Survey on China agency rosters"Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended consultancies for brand architecture development
Read more about "Benchmark on recommended consultancies for brand architecture development"WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended Agencies for Social Media Audit in China
Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
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Agency managementMarketing strategyDigital media transformationMarketing strategyReport on global media transformation
Read more about "Report on global media transformation"Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
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Agency managementBenchmark on Innovative brand tracking suppliers
Read more about "Benchmark on Innovative brand tracking suppliers" -
Agency managementSurvey on Managing global agency rosters
Read more about "Survey on Managing global agency rosters" -
Agency managementMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.
