Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyDigital policyAd techPrivacy & techGDPRDGX meeting overview (October 2018)
Read more about "DGX meeting overview (October 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
-
Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (September 2018, Brussels)
Read more about "PAG Meeting Overview (September 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRData Processing Agreement for Advertisers (2018)
Read more about "Data Processing Agreement for Advertisers (2018)"This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.
-
Privacy & techLife after GDPR: what next for the advertising industry?
Read more about "Life after GDPR: what next for the advertising industry?"Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
-
Data Processing Agreement template for advertisers launched
Read more about "Data Processing Agreement template for advertisers launched"The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement (DPA) template for advertisers.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRBenchmark on corporate social media pages, cookies and data usage post - GDPR
Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"WFA member benchmark. For additional details, please log in.
-
Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (June 2018)
Read more about "DGX meeting overview (June 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
-
Advertising & policyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
-
Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertisingGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
-
Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (May 2018)
Read more about "DGX meeting overview (May 2018)"Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
-
Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (April 2018)
Read more about "DGX meeting overview (April 2018)"Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
-
Advertising & policyDigital policyInclusive marketingPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
-
Digital policyGDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"But half of marketers are not regarded as fully aware of the implications for future campaigns
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for Marketers and WFA Guide to Data Transparency & GDPR.
For additional details, please log in.
-
Advertising & policyDigital policyInfluencer marketingPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
-
Digital policyEliminating the most annoying ad formats
Read more about "Eliminating the most annoying ad formats"The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
-
Advertising & policyDigital policyWebinar: ePrivacy - what is it and what does it mean for brands? (2018)
Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
-
Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (February 2018)
Read more about "DGX meeting overview (February 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRWFA DGX Guide to Data Transparency & GDPR
Read more about "WFA DGX Guide to Data Transparency & GDPR"A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content, please log in to view this guide.
-
Marketing strategyMarketing strategyLet's make 2018 the year of transparency, says WFA President David Wheldon
Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
-
Marketing strategyMarketing strategyGDPR data-privacy rules signal a welcome revolution, says WFA CEO
Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
