Posts about Report

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Maximising the value of media using the Ebiquity Media Model
    Report

    Maximising the value of media using the Ebiquity Media Model

    Ebiquity

    In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.

    Read more about "Maximising the value of media using the Ebiquity Media Model"
  2. Major media pitches in 2019
    Report

    Major media pitches in 2019

    COMvergence

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.

    Read more about "Major media pitches in 2019"
  3. Global Agency Group Profiles
    Report

    Global Agency Group Profiles

    COMvergence

    These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.

    Read more about "Global Agency Group Profiles"
  4. Designing for integration: Global marketing communications organisation research
    Report
    Agency managementCMO Forum

    Designing for integration: Global marketing communications organisation research

    WFA

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the resulting insights and recommendations were co-developed with OxfordSM.

    Read more about "Designing for integration: Global marketing communications organisation research"
  5. Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    WFA, 2CV, Branded

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  6. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  7. One-pager on production vendor rosters
    Report
    Agency management

    One-pager on production vendor rosters

    APR

    In this document, APR shares the pros and cons of having a production roster in place.

    Read more about "One-pager on production vendor rosters"
  8. Working with celebrities and influencers in China
    Report
    Influencer marketingCMO Forum

    Working with celebrities and influencers in China

    R3

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in China.

    Please user your member login to access this content.

    Read more about "Working with celebrities and influencers in China"
  9. The hidden gem: How clients benefit from long-term partnerships
    Report
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

    Please log in to access this content.

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  10. Voice Commerce Research
    Report

    Voice Commerce Research

    WFA, Fast-Up Partners

    New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase recommendations.

    Read more about "Voice Commerce Research"
  11. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  12. Building a future-proof marketing procurement strategy
    BenchmarkReport
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"
  13. PAG Meeting Overview (May 2019, Brussels)
    Event reportsReport
    Advertising & policyDigital policyMarketing structure

    PAG Meeting Overview (May 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

    Read more about "PAG Meeting Overview (May 2019, Brussels)"
  14. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  15. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Ad techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  16. Media Transformation Case Study: Deutsche Telekom
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    WFA

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  17. 10 years of Project Reconnect: What we've learned
    Event reportsReport
    Brand purposeGlobal Marketer Week

    10 years of Project Reconnect: What we've learned

    WFA, Karmarama

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the main highlights and introduce a brand-new guide which captures what we have learned.

    Read more about "10 years of Project Reconnect: What we've learned"
  18. Bridging the gap between marketing and policy
    BenchmarkReport
    Advertising & policyData governanceMarketing structureMarketing organisation

    Bridging the gap between marketing and policy

    WFA

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.

    Read more about "Bridging the gap between marketing and policy"
  19. Media Agency Models & Remuneration 2019
    BenchmarkReport
    Marketing procurementMarketing structureMarketing procurement

    Media Agency Models & Remuneration 2019

    WFA

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.

    Read more about "Media Agency Models & Remuneration 2019"
  20. 2019 Marketing Production Trends
    Report
    Marketing procurementMarketing procurement

    2019 Marketing Production Trends

    APR

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography, digital and experiential productions

    Read more about "2019 Marketing Production Trends"
  21. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReport
    Agency managementMarketing procurementMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    WFA

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

    Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"