Posts about Report

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. A Marketer's Approach to Diversity and Inclusion
    Report
    Advertising & policyInclusive marketing

    A Marketer's Approach to Diversity and Inclusion

    WFA

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work culture. 

    Read more about "A Marketer's Approach to Diversity and Inclusion"
  2. WFA submission - Report on the application of the GDPR
    Briefings & position papersReport
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  3. Mind the Gap - 2020
    BenchmarkReport
    Trends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    Ebiquity

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap.

    Read more about "Mind the Gap - 2020"
  4. Alcohol Marketing: literature review
    Report
    Advertising & policy

    Alcohol Marketing: literature review

    WFA

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"
  5. EU ePrivacy Regulation: WFA briefing, February 2020
    Report
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2020

    WFA

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"
  6. WFA Global Marketing Effectiveness report
    Report
    Marketing effectivenessMarketing structureCMO Forum

    WFA Global Marketing Effectiveness report

    WFA, Ebiquity

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  7. Driving brand value with emotional intelligence in content
    Report
    Media & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  8. Transparency in global production
    BenchmarkReport
    Marketing procurementMarketing procurement

    Transparency in global production

    WFA, APR

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  9. WFA Influencer marketing survey
    BenchmarkReport
    Influencer marketingCMO Forum

    WFA Influencer marketing survey

    WFA

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.

    Read more about "WFA Influencer marketing survey"
  10. How a good scope of work program can benefit an organisation
    Guides & templatesReport
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    WFA, Decideware

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  11. True partners
    VideoReport
    Agency management

    True partners

    Julia Kraft

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great partnership.

     

    Read more about "True partners"
  12. Media Transformation - Case Study 2: Royal Philips
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    WFA

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.

    We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.

    This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
    Philips Case.jpg

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  13. Achieving greater financial transparency with your agencies
    BenchmarkReport
    Agency managementMarketing procurementMarketing procurement

    Achieving greater financial transparency with your agencies

    WFA, Financial Progression

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:

    Read more about "Achieving greater financial transparency with your agencies"
  14. Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Press releasesReport
    CMO Forum

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    WFA

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  15. Maximising the value of media using the Ebiquity Media Model
    Report

    Maximising the value of media using the Ebiquity Media Model

    Ebiquity

    In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.

    Read more about "Maximising the value of media using the Ebiquity Media Model"
  16. Major media pitches in 2019
    Report

    Major media pitches in 2019

    COMvergence

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.

    Read more about "Major media pitches in 2019"
  17. Global Agency Group Profiles
    Report

    Global Agency Group Profiles

    COMvergence

    These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.

    Read more about "Global Agency Group Profiles"
  18. Designing for integration: Global marketing communications organisation research
    Report
    Agency managementCMO Forum

    Designing for integration: Global marketing communications organisation research

    WFA

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the resulting insights and recommendations were co-developed with OxfordSM.

    Read more about "Designing for integration: Global marketing communications organisation research"
  19. Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    WFA, 2CV, Branded

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  20. Cannes 2019 Wrap
    Report
    Trends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap

    WFA

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.

    Read more about "Cannes 2019 Wrap"
  21. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"