An in-depth overview of recent privacy developments in India impacting brand advertisers.

A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their agency model. Just 11% of respondents believe their current agency model will fit future needs, while 24% say it is unfit for future purpose.

Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising over privacy concerns. Enforcement action has demonstrated the growing scrutiny over how this technology collects, shares and potentially leaks personal data with third parties, and how it fuels an advertising model based on the ‘intrusive’ monitoring of individuals.

Generative AI can’t make big decisions for you, but it can help you make better decisions.

In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo and WFA Global Marketer of 2022, about the importance of creative precision, the role of emerging markets, Diageo's brand building - and selecting the best cocktail maker in the world.

Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer behaviour and lay the foundations for long-term growth.

Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and beyond).

Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward.

Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.