Posts about Agency evaluation

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey into global media pitching and use of consultants
    Benchmark
    Marketing procurementMarketing procurement

    Survey into global media pitching and use of consultants

    WFA

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.

    Read more about "Survey into global media pitching and use of consultants"
  2. Survey results on Managing insight supplier communities
    Benchmark
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    WFA

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.

    Read more about "Survey results on Managing insight supplier communities"
  3. Benchmark on innnovation partner and business disruptor suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with innovation / business disruptor: brand marketing and beyond to product design etc.

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  4. Benchmark on Customer journey and innovation suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer journey and innovation : both in-store and online.

    Read more about "Benchmark on Customer journey and innovation suppliers"
  5. Benchmark on the digital video vendors used by members
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"
  6. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  7. Survey Results on Sourcing ad production
    Benchmark
    Marketing procurementMarketing procurement

    Survey Results on Sourcing ad production

    WFA, APR

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"
  8. Survey results on Best practice in media agency contract management
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey results on Best practice in media agency contract management

    WFA

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained

    Read more about "Survey results on Best practice in media agency contract management"
  9. Benchmark on Decentralised Media Agency Recommendations
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  10. Survey on Media Procurement Excellence
    Benchmark
    Marketing procurementMarketing procurement

    Survey on Media Procurement Excellence

    WFA, ID COMMS

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

    Read more about "Survey on Media Procurement Excellence"
  11. Benchmark on Recommended agency fee negotiators in Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"
  12. Benchmark on Recommended search agencies in LATAM
    Benchmark
    Agency managementCMO Forum

    Benchmark on Recommended search agencies in LATAM

    WFA

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  13. Survey on digital agency management
    Benchmark
    Marketing procurementMarketing procurement

    Survey on digital agency management

    WFA

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.

    Read more about "Survey on digital agency management"
  14. Benchmark on brand strategy providers
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on brand strategy providers

    WFA

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.

    Read more about "Benchmark on brand strategy providers"
  15. Benchmark on Agency capability mapping
    Benchmark
    Marketing procurementMarketing organisationMarketing procurement

    Benchmark on Agency capability mapping

    WFA

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand where true agency capabilities lie.

    Read more about "Benchmark on Agency capability mapping"
  16. Benchmark on Recommended digital agencies in Philippines
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  17. Benchmark on media agency on-boarding - key considerations and pitfalls
    Benchmark
    Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    WFA

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  18. Recommended global PR agencies
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Recommended global PR agencies

    WFA

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  19. Benchmark on recommended digital agencies in Japan
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  20. Benchmark on App Developers in Asia
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on App Developers in Asia

    WFA

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.

    Read more about "Benchmark on App Developers in Asia"
  21. Benchmark on Recommended digital agencies in South Korea
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"