Posts about CMO Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Brand safety: steps to consider (2017)
    Report
    Brand reputationCMO Forum

    Brand safety: steps to consider (2017)

    WFA

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

    Read more about "Brand safety: steps to consider (2017)"
  2. IMC FORUM Meeting Overview London March 2017
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview London March 2017

    WFA

     Meeting headlines: 1. Effective agency management comes down to internal capabilities; 2. The future of connection planning: stop over-complicating; 3. Uncertainty can be a positive;

    Read more about "IMC FORUM Meeting Overview London March 2017"
  3. Expert opinion
    CMO Forum

    9 rules on how to approach marketing innovation

    WFA

    The first CMOFORUM of the year kicked off in Singapore in February.

    Read more about "9 rules on how to approach marketing innovation"
  4. WFA FORUM Meeting Overview Dubai March 2017
    Event reports
    CMO Forum

    WFA FORUM Meeting Overview Dubai March 2017

    WFA

     Meeting headlines: 1. Integrated briefing: client leadership is key 2. Instinct vs. insight: Creativity in the face of data-driven marketing 3. Artificial intelligence and the future of communications planning

    Read more about "WFA FORUM Meeting Overview Dubai March 2017"
  5. Benchmark on recommended etail content agencies
    Benchmark
    Agency managementCMO ForumMarketing organisation

    Benchmark on recommended etail content agencies

    WFA

     WFA member benchmark. For additional details, please log in.

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  6. Survey on Briefing for integrated communications (2017)
    BenchmarkReport
    Agency managementMarketing strategyCMO ForumMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA, The Observatory

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"
  7. 5 ways to make newsrooms & content more effective
    Report
    CreativityCMO ForumContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

    WFA, Brilliant Noise

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  8. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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  9. Five step process to Data Driven Marketing (2017)
    Report
    Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

    Read more about "Five step process to Data Driven Marketing (2017)"
  10. ‘SPARCS’ – a framework to plan for your digital transformation
    Report
    CMO ForumDigital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

    WFA, FutureMarketer

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  11. Considerations on the road to digital transformation (2017)
    Event reportsReport
    Marketing technologyCMO ForumDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

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  12. IMC FORUM Meeting Overview London November 2016
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview London November 2016

    WFA

     Meeting headlines: 1. Time’s up for proxy metrics? 2. Common measurement challenges and potential solutions. 3. Even the best partners need a little cajoling.

    Read more about "IMC FORUM Meeting Overview London November 2016"
  13. Survey on Working with adtech and martech startups
    Benchmark
    Ad techAgency managementMarketing structureCMO ForumMarketing organisation

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.

    Read more about "Survey on Working with adtech and martech startups"
  14. Content marketing survey results
    Benchmark
    Marketing structureCMO ForumContent marketing

    Content marketing survey results

    WFA

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.

    Read more about "Content marketing survey results"
  15. News
    CMO Forum

    MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

    WFA

    WFA News

    Read more about "MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia"
  16. Compendium of ad fraud knowledge for media investors
    Guides & templates
    Advertising & policyMedia & analyticsCMO Forum

    Compendium of ad fraud knowledge for media investors

    WFA, Botlab.io

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially. 

    Read more about "Compendium of ad fraud knowledge for media investors"
  17. Unlocking brand value with social communities
    Report
    Media & analyticsPrivacy & techInfluencer marketingCMO Forum

    Unlocking brand value with social communities

    WFA, STATSIT

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online. 

    Read more about "Unlocking brand value with social communities"
  18. A Brief Chat on Briefs
    Case studies
    CMO Forum

    A Brief Chat on Briefs

    ALMA

     

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  19. IMC FORUM Meeting Overview London April 2016
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview London April 2016

    WFA

     Meeting headlines: 1. The content marketing challenge: it’s not all about you 2. If content marketing is the answer, what was the question? 3. Considerations for evolving your measurement framework

    Read more about "IMC FORUM Meeting Overview London April 2016"
  20. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  21. IMC FORUM Meeting Overview Dubai February 2016
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview Dubai February 2016

    WFA

     Meeting Headlines: 1. Developing content marketing frameworks requires patience, creativity and love 2. Content marketing requires focus; on your objectives & the needs of your audience. 3. Why marketing measurement is like Dubai

    Read more about "IMC FORUM Meeting Overview Dubai February 2016"