When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.

Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need. 

Performance lags priority on digital integration and e-commerce

Meeting materials for WFA members.

Five things every brand owner should know about the General Data Protection Regulation

This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.

This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.