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Marketing strategyCMO ForumMarketing strategyCMO FORUM: 2015 Year in Review
Read more about "CMO FORUM: 2015 Year in Review"CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.
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CMO ForumBenchmark on Creative Agencies and the Multichannel Challenge
Read more about "Benchmark on Creative Agencies and the Multichannel Challenge" -
Influencer marketingCMO ForumBuilding Social Communities
Read more about "Building Social Communities"What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.
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Agency managementCMO ForumBenchmark on Recommended search agencies in LATAM
Read more about "Benchmark on Recommended search agencies in LATAM"WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
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CMO ForumIMC FORUM Meeting Overview London October 2015
Read more about "IMC FORUM Meeting Overview London October 2015"Meeting headlines: 1. Brands as publishers? Maybe not, but there’s plenty of room to learn from them 2. Wisdom of the crowd can mean very little without an audience 3. CDJs will fail unless they are consumer-centric and developed holistically
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CMO ForumIMC FORUM Meeting Overview Miami September 2015
Read more about "IMC FORUM Meeting Overview Miami September 2015"Meeting headlines: 1. Re-inventing the agency model: change from the outside in 2. Evolving the agency model: a focus on efficiency 3. Lessons from the comms planning frontline
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CMO ForumWebinar on Reciprocity: The future of comms planning?
Read more about "Webinar on Reciprocity: The future of comms planning?"In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing communications more generally - lies not in engagement but in reciprocity.
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Agency managementMarketing procurementCMO ForumMarketing procurementRecommended global PR agencies
Read more about "Recommended global PR agencies"Benchmark on recommended global PR agencies.
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Marketing structureCMO ForumMarketing organisationBenchmark on C-suite roles and responsibilities
Read more about "Benchmark on C-suite roles and responsibilities"This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.
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Agency managementCMO ForumBenchmark on Pitch fees in South Africa
Read more about "Benchmark on Pitch fees in South Africa"Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.
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Marketing strategyCMO ForumMarketing strategy
#12tweets from our CMO FORUM @Cannes_Lions
Read more about "#12tweets from our CMO FORUM @Cannes_Lions"WFA News
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CMO ForumBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.
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Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategyBenchmark on franchising models
Read more about "Benchmark on franchising models"WFA member benchmark on franchising models.
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Marketing structureCMO ForumMarketing organisationSurvey on digital resource engagement with brand marketing
Read more about "Survey on digital resource engagement with brand marketing"Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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CMO ForumIMC FORUM Meeting Overview Singapore May 2015
Read more about "IMC FORUM Meeting Overview Singapore May 2015"Meeting headlines: 1. Marketing structures: the only constant is change 2. Customer-centricity in APAC - don’t believe the hype? 3. Customer journeys are more complex than ever: demonstrating yours shouldn’t be
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CMO ForumIntegrated Agency Management
Read more about "Integrated Agency Management" -
Agency managementMarketing procurementCMO ForumMarketing procurementBenchmark on Recommended Experiential Agencies in Mexico
Read more about "Benchmark on Recommended Experiential Agencies in Mexico"Benchmark on Recommended Experiential Agencies in Mexico.
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CMO ForumIMC FORUM Meeting Overview London April 2015
Read more about "IMC FORUM Meeting Overview London April 2015"Meeting headlines: 1. Paid, owned and earned is myth (discuss) 2. Four requirements for being a (content) marketer 3. Too often “resourcing for content means setting up one skilled person to fail” 4. Other meeting items and actions
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Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
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Marketing structureCMO ForumDigital media transformationMarketing organisationBenchmark on Global digital marketing organisation/configuration
Read more about "Benchmark on Global digital marketing organisation/configuration"This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.
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CMO ForumSurvey Results: Transmedia and multiscreen marketing
Read more about "Survey Results: Transmedia and multiscreen marketing"Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
