Posts about Culture

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. What’s best practice for training insights teams?
    Benchmark
    Culture

    What’s best practice for training insights teams?

    WFA

    How storytelling and AI can ramp up your insights training.

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  2. 5 lessons for building an impactful career in Insights
    Expert opinion
    Culture

    5 lessons for building an impactful career in Insights

    Ioana Danila

    Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events. 

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  3. WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
    Expert opinion
    Culture

    WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins

    WFA

    What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.

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