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CultureYou can't buy attention: What World Cup 2026 taught brands about culture
Read more about "You can't buy attention: What World Cup 2026 taught brands about culture"The tournament's most talked about campaigns didn't come from the biggest media budgets, but from brands that understood the fandom they were joining, says Misha Sher, Founder of One of Not Many.
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Trends & forecastsCultureSix tensions reshaping consumer culture right now
Read more about "Six tensions reshaping consumer culture right now"How people relate to media, ambition, technology and each other is changing. Katrina Dodd, Trends Editor at Contagious, shares on the tensions that are reshaping consumer behaviour in 2026.
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CultureWhat’s best practice for training insights teams?
Read more about "What’s best practice for training insights teams?"How storytelling and AI can ramp up your insights training.
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Culture5 lessons for building an impactful career in Insights
Read more about "5 lessons for building an impactful career in Insights"Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events.
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CultureWFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
Read more about "WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins"What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.
