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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Marketing Finland creates label for companies and organisations helping Ukraine
    News

    Marketing Finland creates label for companies and organisations helping Ukraine

    The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage others to help

    Read more about "Marketing Finland creates label for companies and organisations helping Ukraine"
  2. Slovenian association helps Ukrainian families through creative competition and NFTs
    News

    Slovenian association helps Ukrainian families through creative competition and NFTs

    SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia

    Read more about "Slovenian association helps Ukrainian families through creative competition and NFTs"
  3. Explosive eCommerce growth drives need for improved brand and performance integration
    Press releasesBenchmarkReport
    Retail media & ecommerce

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Increasing focus on profit improvements as advertisers evolve their approach

    Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"
  4. ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
    News

    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes

    New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching process

    Read more about "ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes"
  5. Estonia celebrates the power of creativity
    News

    Estonia celebrates the power of creativity

    TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions

    Read more about "Estonia celebrates the power of creativity"
  6. ANA unveils guidelines for working with diverse suppliers
    NewsGuides & templates
    Advertising & policyInclusive marketing

    ANA unveils guidelines for working with diverse suppliers

    New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI strategy

    Read more about "ANA unveils guidelines for working with diverse suppliers"
  7. Call for nominations: The Drum Future 50, in partnership with WFA
    News

    Call for nominations: The Drum Future 50, in partnership with WFA

    Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than 18 months

    Read more about "Call for nominations: The Drum Future 50, in partnership with WFA"
  8. Unstereotype Alliance launches Argentina chapter
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches Argentina chapter

    Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in Advertising (MEP) as allies

    Read more about "Unstereotype Alliance launches Argentina chapter"
  9. Malaysian association elects new president
    News

    Malaysian association elects new president

    Claudian Navin Stanislaus is the new president of MAA

    Read more about "Malaysian association elects new president"

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