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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
    News

    Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine

    TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers looking to help Ukraine

    Read more about "Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine"
  2. National industry associations from 29 countries gather in Athens
    NewsEvent reports
    Advertising & policyCross-media measurementGlobal Marketer WeekSustainability

    National industry associations from 29 countries gather in Athens

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including on climate action, online safety and media measurement.

    Read more about "National industry associations from 29 countries gather in Athens"
  3. WFA Global Marketer Week heads to Istanbul for 2023
    News
    Global Marketer Week

    WFA Global Marketer Week heads to Istanbul for 2023

    Event to take place from April 25 to 28

    Read more about "WFA Global Marketer Week heads to Istanbul for 2023"
  4. WFA President’s Awards recognise exceptional industry initiatives around the world
    Press releases
    Global Marketer WeekPresident's Awards

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil receives special award.

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  5. WFA unveils new global leadership ahead of Global Marketer Week
    News

    WFA unveils new global leadership ahead of Global Marketer Week

    CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership team as new regional Vice-Presidents

    New appointments include senior marketing and policy executives from Bank of Africa, Danone, Ferrero, Grab, L’Oréal and Mars

    Read more about "WFA unveils new global leadership ahead of Global Marketer Week"
  6. WFA issues guidance for brands on making credible environmental claims
    Press releasesGuides & templates
    Sustainability

    WFA issues guidance for brands on making credible environmental claims

    New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing

    Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals

    Read more about "WFA issues guidance for brands on making credible environmental claims"
  7. WFA gears up for Global Marketer Week in Athens
    News
    Global Marketer Week

    WFA gears up for Global Marketer Week in Athens

    Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever

    Read more about "WFA gears up for Global Marketer Week in Athens"
  8. Independent study shows low ad exposure to alcohol ads online
    News

    Independent study shows low ad exposure to alcohol ads online

    Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands

    Read more about "Independent study shows low ad exposure to alcohol ads online"
  9. Only 1.45% of online ads served to children are for HFSS foods
    News

    Only 1.45% of online ads served to children are for HFSS foods

    The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.

    Read more about "Only 1.45% of online ads served to children are for HFSS foods"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.