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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA and GARM endorse strengthened EU Code of Practice on disinformation
    News
    Advertising & policyDigital policy

    WFA and GARM endorse strengthened EU Code of Practice on disinformation

    Please note that GARM was discontinued on August 8 2024. See more here.

    Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the spread and monetisation of disinformation.

     

    Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"
  2. News
    Advertising & policyAd tech

    GARM expands membership to independent brand safety providers

    Please note that GARM was discontinued on August 8 2024. See more here.

    Expansion formalises existing collaboration.

    Read more about "GARM expands membership to independent brand safety providers"
  3. AXA and Philips add their weight to WFA’s Planet Pledge
    News
    Advertising & policy

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing

    Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"
  4. How industry associations are supporting the ad industry and people of Ukraine
    News

    How industry associations are supporting the ad industry and people of Ukraine

    Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of Ukraine

    Read more about "How industry associations are supporting the ad industry and people of Ukraine"
  5. Marketing Finland creates label for companies and organisations helping Ukraine
    News

    Marketing Finland creates label for companies and organisations helping Ukraine

    The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage others to help

    Read more about "Marketing Finland creates label for companies and organisations helping Ukraine"
  6. Slovenian association helps Ukrainian families through creative competition and NFTs
    News

    Slovenian association helps Ukrainian families through creative competition and NFTs

    SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia

    Read more about "Slovenian association helps Ukrainian families through creative competition and NFTs"
  7. Explosive eCommerce growth drives need for improved brand and performance integration
    Press releasesBenchmarkReport
    Retail media & ecommerce

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Increasing focus on profit improvements as advertisers evolve their approach

    Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"
  8. ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
    News

    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes

    New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching process

    Read more about "ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes"
  9. Estonia celebrates the power of creativity
    News

    Estonia celebrates the power of creativity

    TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions

    Read more about "Estonia celebrates the power of creativity"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.