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WFA names new leadership for APAC
Read more about "WFA names new leadership for APAC"Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board
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Marketing capabilitiesWFA publishes marketing capabilities playbook
Read more about "WFA publishes marketing capabilities playbook"The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability leaders
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WFA calls on brands to reconsider media spend in Russia
Read more about "WFA calls on brands to reconsider media spend in Russia" -
Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
Read more about "Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war"Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media
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WFA launches global guide to media contracts excellence
Read more about "WFA launches global guide to media contracts excellence"The guide looks at ten areas of best practice around the world
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Marketing procurementMarketing procurementWFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Read more about "WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum"Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the industry
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Global Marketer WeekWFA returns to face-to-face events with Global Marketer Week in Athens
Read more about "WFA returns to face-to-face events with Global Marketer Week in Athens"Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John Hegarty and Futerra's Solitaire Townsend
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Global Marketer of the YearConny Braams named WFA Global Marketer of the Year 2021
Read more about "Conny Braams named WFA Global Marketer of the Year 2021"Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven
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SustainabilityCredit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
Read more about "Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge"Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.
National advertiser associations in Germany and Turkey push number of countries promoting the scheme to local brands to 26
