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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA President Emeritus David Wheldon awarded OBE
    News

    WFA President Emeritus David Wheldon awarded OBE

    The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year career.  

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  2. 1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    News
    Advertising & policyValue of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

    Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"
  3. WFA launches guide to diversity and representation in media planning and buying
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  4. Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
    NewsPress releases

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the digital ecosystem

    Read more about "Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board"
  5. Slovenia association appoints new board
    News

    Slovenia association appoints new board

    Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers

    Read more about "Slovenia association appoints new board"
  6. Sweden’s cross-media measurement initiative unveils industry standard for media buying
    News
    Advertising & policyCross-media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

    Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"
  7. University students in Spain win big for effective advertising pitches
    News

    University students in Spain win big for effective advertising pitches

    AEA announces winners of effectiveness programme to inspire new marketing talent

    Read more about "University students in Spain win big for effective advertising pitches"
  8. Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria

    UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

    Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"
  9. ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    News

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

    Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"

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