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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA issues guidance for brands on making credible environmental claims
    Press releasesGuides & templates
    Sustainability

    WFA issues guidance for brands on making credible environmental claims

    New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing

    Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals

    Read more about "WFA issues guidance for brands on making credible environmental claims"
  2. WFA gears up for Global Marketer Week in Athens
    News
    Global Marketer Week

    WFA gears up for Global Marketer Week in Athens

    Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever

    Read more about "WFA gears up for Global Marketer Week in Athens"
  3. Independent study shows low ad exposure to alcohol ads online
    News

    Independent study shows low ad exposure to alcohol ads online

    Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands

    Read more about "Independent study shows low ad exposure to alcohol ads online"
  4. Only 1.45% of online ads served to children are for HFSS foods
    News

    Only 1.45% of online ads served to children are for HFSS foods

    The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.

    Read more about "Only 1.45% of online ads served to children are for HFSS foods"
  5. WFA names new leadership for APAC
    News

    WFA names new leadership for APAC

    Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board

    Read more about "WFA names new leadership for APAC"
  6. WFA publishes marketing capabilities playbook
    News
    Marketing capabilities

    WFA publishes marketing capabilities playbook

    The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability leaders

    Read more about "WFA publishes marketing capabilities playbook"
  7. WFA calls on brands to reconsider media spend in Russia
    News

    WFA calls on brands to reconsider media spend in Russia

      

    Read more about "WFA calls on brands to reconsider media spend in Russia"
  8. Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
    News

    Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war

    Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media

    Read more about "Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war"
  9. WFA launches global guide to media contracts excellence
    News

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

    Read more about "WFA launches global guide to media contracts excellence"

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