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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
    News
    Marketing procurementMarketing procurement

    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

    Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the industry

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  2. WFA returns to face-to-face events with Global Marketer Week in Athens
    Press releases
    Global Marketer Week

    WFA returns to face-to-face events with Global Marketer Week in Athens

    Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John Hegarty and Futerra's Solitaire Townsend

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  3. Conny Braams named WFA Global Marketer of the Year 2021
    Press releases
    Global Marketer of the Year

    Conny Braams named WFA Global Marketer of the Year 2021

    Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven

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  4. Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
    Press releases
    Sustainability

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National advertiser associations in Germany and Turkey push number of countries promoting the scheme to local brands to 26

    Read more about "Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge"
  5. WFA President Emeritus David Wheldon awarded OBE
    News

    WFA President Emeritus David Wheldon awarded OBE

    The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year career.  

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  6. 1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    News
    Advertising & policyValue of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

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  7. WFA launches guide to diversity and representation in media planning and buying
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

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  8. Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
    NewsPress releases

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the digital ecosystem

    Read more about "Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board"
  9. Slovenia association appoints new board
    News

    Slovenia association appoints new board

    Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers

    Read more about "Slovenia association appoints new board"

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