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Advertising & policyCross-media measurementSweden’s cross-media measurement initiative unveils industry standard for media buying
Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
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University students in Spain win big for effective advertising pitches
Read more about "University students in Spain win big for effective advertising pitches"AEA announces winners of effectiveness programme to inspire new marketing talent
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Advertising & policyInclusive marketingUnstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
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ABA publishes guidance for a more transparent and accountable ad industry in Brazil
Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"New guide aims to foster better relationships between advertisers and other industry stakeholders
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The Philippines celebrates courage and optimism in brand marketing
Read more about "The Philippines celebrates courage and optimism in brand marketing"McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers during the pandemic
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Brand purposeBrand reputationSustainabilityMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.
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Pakistan association welcomes first female chair
Read more about "Pakistan association welcomes first female chair"Zeelaf Munir is the new chairperson of PAS
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Advertising & policyInclusive marketingWFA publishes final DEI Census results
Read more about "WFA publishes final DEI Census results"Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees. That’s one of the startling findings in the full analysis of WFA’s Global DEI Census.
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Advertising & policyInclusive marketingFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"APAC countries surveyed broadly follow global trends with age and family status reported as most common forms of discrimination
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
APAC markets perform marginally better against the global average for discrimination reported on basis of age and family status but slightly worse when it comes to negative behaviours, particularly reported by female respondents.
