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Advertising & policyBrand reputationFour major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers
National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability
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Capability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance
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Kenyan association launches mentorship programme for marketers and students
Read more about "Kenyan association launches mentorship programme for marketers and students"New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry
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Italian association appoints new Director General
Read more about "Italian association appoints new Director General"Raffaele Pastore is the new Director General of UPA
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Paraguay association welcomes first female president
Read more about "Paraguay association welcomes first female president"Patricia Toyotoshi is the new president of CAP
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Advertising & policyMajor food companies agree new self-regulatory controls on food marketing globally
Read more about "Major food companies agree new self-regulatory controls on food marketing globally"Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age of 13.
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WFA welcomes four new team members
Read more about "WFA welcomes four new team members"Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the organisation’s work in key policy areas, improve its human resources capabilities and enhance its administration and events respectively.
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The Drum and WFA recognise 50 rising stars in brand marketing
Read more about "The Drum and WFA recognise 50 rising stars in brand marketing"Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for less than 18 months
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Agency managementMarketing capabilitiesWFA creates three new groups to address key marketer priorities
Read more about "WFA creates three new groups to address key marketer priorities"New Forums will allow for peer-to-peer learning around key areas of concern
Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever
