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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Slovenian association launches international internship programme for young creatives
    News

    Slovenian association launches international internship programme for young creatives

    New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of Mastercard

    Read more about "Slovenian association launches international internship programme for young creatives"
  2. ICAS Global Awards recognise innovative initiatives around advertising self-regulation
    News
    Advertising & policy

    ICAS Global Awards recognise innovative initiatives around advertising self-regulation

    Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising self-regulation

    Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"
  3. Swedish advertisers create industry standard for marketing effectiveness
    News
    Marketing effectiveness

    Swedish advertisers create industry standard for marketing effectiveness

    “Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness

    Read more about "Swedish advertisers create industry standard for marketing effectiveness"
  4. Marketing industry launches first-ever global diversity and inclusion census
    NewsPress releasesBenchmark
    Inclusive marketing

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI

    Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.

    National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  5. UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  6. US ad industry sees significant growth in supplier diversity
    News
    Advertising & policyInclusive marketing

    US ad industry sees significant growth in supplier diversity

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  7. ABG publishes guidelines for gender portrayal in UAE advertising
    News
    Advertising & policyInclusive marketing

    ABG publishes guidelines for gender portrayal in UAE advertising

    New industry guidance aims to advance gender equality in the UAE

    Read more about "ABG publishes guidelines for gender portrayal in UAE advertising"
  8. L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    News
    Brand purposeBrand reputationSustainability

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    13 companies now on board pledge to help marketers lead on sustainability  

    Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"
  9. WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    NewsPress releasesBenchmark
    Inclusive marketing

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.

    Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"

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