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Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operationsWFA launches Planet Pledge for Marketers
Read more about "WFA launches Planet Pledge for Marketers"WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate progress on the sustainability journey
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Advertising & policyGlobal Marketer Week
GARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"Please note that GARM was discontinued on August 8 2024. See more here.
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing harmful content from ad-supported media.
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Global Marketer WeekWFA names new global leadership team
Read more about "WFA names new global leadership team"Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for new two-year term
First-ever Regional Vice-President for the Middle East reflects strong regional growth
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Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues
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Advertising & policyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Japan's ad industry unveils joint committee for ad verification in digital advertising
Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Advertising & policy
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"Please note that GARM was discontinued on August 8 2024. See more here.
Brazil advertiser association localises GARM framework to help combat harmful content.
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Inclusive marketingWFA launches guide to diversity and representation through the creative funnel
Read more about "WFA launches guide to diversity and representation through the creative funnel"Comprehensive framework details potential issues at every stage of the creative process
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Advertising & policyInfluencer marketingInclusive marketingColombian association launches measurement tool for responsible advertising practices
Read more about "Colombian association launches measurement tool for responsible advertising practices"Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia
