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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    WFA welcomes four new team members

    WFA welcomes four new team members

    Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the organisation’s work in key policy areas, improve its human resources capabilities and enhance its administration and events respectively.

    Read more about "WFA welcomes four new team members"
  2.    The Drum and WFA recognise 50 rising stars in brand marketing

    The Drum and WFA recognise 50 rising stars in brand marketing

    Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for less than 18 months

    Read more about "The Drum and WFA recognise 50 rising stars in brand marketing"
  3.    WFA creates three new groups to address key marketer priorities
    Agency managementMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

    Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever

    Read more about "WFA creates three new groups to address key marketer priorities"
  4.    Slovenian association launches international internship programme for young creatives

    Slovenian association launches international internship programme for young creatives

    New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of Mastercard

    Read more about "Slovenian association launches international internship programme for young creatives"
  5.    ICAS Global Awards recognise innovative initiatives around advertising self-regulation
    Advertising & policy

    ICAS Global Awards recognise innovative initiatives around advertising self-regulation

    Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising self-regulation

    Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"
  6.    Swedish advertisers create industry standard for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers create industry standard for marketing effectiveness

    “Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness

    Read more about "Swedish advertisers create industry standard for marketing effectiveness"
  7.    Marketing industry launches first-ever global diversity and inclusion census
    Inclusive marketing

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI

    Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.

    National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  8.    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  9.    US ad industry sees significant growth in supplier diversity
    Advertising & policyInclusive marketing

    US ad industry sees significant growth in supplier diversity

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"

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