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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Swiss ad industry launches Digital Ad Trust label
    News
    Advertising & policy

    Swiss ad industry launches Digital Ad Trust label

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

    Read more about "Swiss ad industry launches Digital Ad Trust label"
  2. German association welcomes new Managing Director
    News

    German association welcomes new Managing Director

    Ex-P&G media lead Susanne Kunz is the new managing director of OWM

    Read more about "German association welcomes new Managing Director"
  3. Paraguay association launches campaign highlighting value of legitimate brands
    News

    Paraguay association launches campaign highlighting value of legitimate brands

    CAP’s video campaign aims to encourage consumers to support legally-recognised companies

    Read more about "Paraguay association launches campaign highlighting value of legitimate brands"
  4. Zimbabwe association unveils marketing leadership program
    News

    Zimbabwe association unveils marketing leadership program

    MLDP aims to bridge the gap between theory and practice for future marketing leaders

    Read more about "Zimbabwe association unveils marketing leadership program"
  5. Can marketing help build back better?
    News

    Can marketing help build back better?

    WFA hosts virtual event to address how marketing can be a positive force post COVID

    Read more about "Can marketing help build back better?"
  6. WFA announces new speakers for Global Marketer Week 2021
    News
    Global Marketer Week

    WFA announces new speakers for Global Marketer Week 2021

    Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up

    Read more about "WFA announces new speakers for Global Marketer Week 2021"
  7. Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala
    News

    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Swedish ad industry celebrates marketing effectiveness

    Read more about "Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala"
  8. Italian association elects Lorenzo Sassoli de Bianchi as president
    News

    Italian association elects Lorenzo Sassoli de Bianchi as president

    UPA reaffirms its commitment to greater transparency and efficiency in the ad industry

    Read more about "Italian association elects Lorenzo Sassoli de Bianchi as president"
  9. Marketing talent seeks companies with purpose, WFA research
    News
    Marketing structureMarketing capabilitiesMarketing operations

    Marketing talent seeks companies with purpose, WFA research

    Apple, Unilever and P&G are the most attractive companies to work for

    Read more about "Marketing talent seeks companies with purpose, WFA research"

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