News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

All news and press releases

RSS Feed
  1. WFA launches framework to help marketers lead on climate change challenge
    News
    Brand purposeBrand reputationGlobal Marketer WeekSustainability

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

    Read more about "WFA launches framework to help marketers lead on climate change challenge"
  2. WFA Global Marketer Week 2022 goes to Athens
    Press releases
    Global Marketer Week

    WFA Global Marketer Week 2022 goes to Athens

    Hopes for a return to in-person event with the pandemic under control

    Read more about "WFA Global Marketer Week 2022 goes to Athens"
  3. David Wheldon named WFA President Emeritus
    News
    Global Marketer Week

    David Wheldon named WFA President Emeritus

    Title is reserved for Presidents who are considered to have had a transformational impact on the organization

    Read more about "David Wheldon named WFA President Emeritus"
  4. Belgian association welcomes new CEO
    News

    Belgian association welcomes new CEO

    Ex-P&G Brand VP Luc Suykens is the new CEO of UBA

    Read more about "Belgian association welcomes new CEO"
  5. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate progress on the sustainability journey

    Read more about "WFA launches Planet Pledge for Marketers"
  6. Press releases
    Advertising & policyGlobal Marketer Week

    GARM launches its first-ever measurement report for digital brand safety

    Please note that GARM was discontinued on August 8 2024. See more here.

    First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing harmful content from ad-supported media.

    Read more about "GARM launches its first-ever measurement report for digital brand safety"
  7. WFA names new global leadership team
    Press releases
    Global Marketer Week

    WFA names new global leadership team

    Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for new two-year term

    First-ever Regional Vice-President for the Middle East reflects strong regional growth

    Read more about "WFA names new global leadership team"
  8. Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
    News

    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues

    Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"
  9. Belgium’s Digital Ad Trust label reaches 63% of Belgians
    News
    Advertising & policy

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

    Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.