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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. 27 national associations address cross-media measurement and brand safety concerns
    NewsEvent reports
    Advertising & policyCross-media measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and brand safety locally

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  2. WFA President’s Awards recognise exceptional industry initiatives around the world
    Press releases
    President's Awards

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing leadership during the pandemic as Paraguay receives special award

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  3. Spanish ad industry publishes manifesto for the future of advertising
    News
    Advertising & policyValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

    Read more about "Spanish ad industry publishes manifesto for the future of advertising"
  4. ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    News

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

    Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"
  5. WFA launches framework to help marketers lead on climate change challenge
    News
    Brand purposeBrand reputationGlobal Marketer WeekSustainability

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

    Read more about "WFA launches framework to help marketers lead on climate change challenge"
  6. WFA Global Marketer Week 2022 goes to Athens
    Press releases
    Global Marketer Week

    WFA Global Marketer Week 2022 goes to Athens

    Hopes for a return to in-person event with the pandemic under control

    Read more about "WFA Global Marketer Week 2022 goes to Athens"
  7. David Wheldon named WFA President Emeritus
    News
    Global Marketer Week

    David Wheldon named WFA President Emeritus

    Title is reserved for Presidents who are considered to have had a transformational impact on the organization

    Read more about "David Wheldon named WFA President Emeritus"
  8. Belgian association welcomes new CEO
    News

    Belgian association welcomes new CEO

    Ex-P&G Brand VP Luc Suykens is the new CEO of UBA

    Read more about "Belgian association welcomes new CEO"
  9. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate progress on the sustainability journey

    Read more about "WFA launches Planet Pledge for Marketers"

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