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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. C-Suite support, freedom and training critical to marketing transformation, WFA research
    Press releases
    Digital media transformation

    C-Suite support, freedom and training critical to marketing transformation, WFA research

    Legacy operating models can inhibit successful change in early stages

    22% of major multinationals have a well-advanced process in place

    Marketers are looking to expand their remit through taking 'ownership' of emerging disciplines, including Customer Experience and e-Commerce

    Read more about "C-Suite support, freedom and training critical to marketing transformation, WFA research"
  2. Marc Pritchard named WFA Global Marketer of the Year 2020
    News
    Global Marketer of the Year

    Marc Pritchard named WFA Global Marketer of the Year 2020

    The award celebrates marketers who have been truly making a difference in 2020.

    Read more about "Marc Pritchard named WFA Global Marketer of the Year 2020"
  3. UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
    News
    Advertising & policyInclusive marketing

    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10

    Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"
  4. Israeli marketers ‘move forward’ into 2021 with virtual marketing conference
    News

    Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

    IMA conference addresses how marketing and brands can thrive post-pandemic

    Read more about "Israeli marketers ‘move forward’ into 2021 with virtual marketing conference"
  5. WFA unveils speaker line up for Global Marketer Week 2021
    News
    Global Marketer Week

    WFA unveils speaker line up for Global Marketer Week 2021

    Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage

    The focus of the event will be on better marketing as it relates to society, the planet and sustainable growth

    Read more about "WFA unveils speaker line up for Global Marketer Week 2021"
  6. Turkish ad industry launches brand safety alliance
    News
    Advertising & policy

    Turkish ad industry launches brand safety alliance

    DPIP aims to help create a safer, more sustainable online media environment in Turkey

    Read more about "Turkish ad industry launches brand safety alliance"
  7. WFA President launches book on next generation marketing
    News
    Marketing technologyMarketing technology

    WFA President launches book on next generation marketing

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven revolution in marketing.

    Read more about "WFA President launches book on next generation marketing"
  8. WFA welcomes 19 new corporate members in 2020
    News

    WFA welcomes 19 new corporate members in 2020

    Membership rises to 125 corporate members

    Read more about "WFA welcomes 19 new corporate members in 2020"
  9. Belgian association expands membership to expert partners
    News

    Belgian association expands membership to expert partners

    UBA Belgium welcomes media companies, marketing service providers and start-ups as members as part of repositioning and strategic plan

    Read more about "Belgian association expands membership to expert partners"

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