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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Japan's ad industry unveils joint committee for ad verification in digital advertising
    News

    Japan's ad industry unveils joint committee for ad verification in digital advertising

    JICDAQ aims to improve low transparency in Japan’s digital media ecosystem

    Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"
  2. News
    Advertising & policy

    ABA publishes brand safety floor and suitability framework for Brazilian ad market

    Please note that GARM was discontinued on August 8 2024. See more here.

    Brazil advertiser association localises GARM framework to help combat harmful content.

    Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"
  3. WFA launches guide to diversity and representation through the creative funnel
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  4. Colombian association launches measurement tool for responsible advertising practices
    News
    Advertising & policyInfluencer marketingInclusive marketing

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia

    Read more about "Colombian association launches measurement tool for responsible advertising practices"
  5. Swiss ad industry launches Digital Ad Trust label
    News
    Advertising & policy

    Swiss ad industry launches Digital Ad Trust label

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

    Read more about "Swiss ad industry launches Digital Ad Trust label"
  6. German association welcomes new Managing Director
    News

    German association welcomes new Managing Director

    Ex-P&G media lead Susanne Kunz is the new managing director of OWM

    Read more about "German association welcomes new Managing Director"
  7. Paraguay association launches campaign highlighting value of legitimate brands
    News

    Paraguay association launches campaign highlighting value of legitimate brands

    CAP’s video campaign aims to encourage consumers to support legally-recognised companies

    Read more about "Paraguay association launches campaign highlighting value of legitimate brands"
  8. Zimbabwe association unveils marketing leadership program
    News

    Zimbabwe association unveils marketing leadership program

    MLDP aims to bridge the gap between theory and practice for future marketing leaders

    Read more about "Zimbabwe association unveils marketing leadership program"
  9. Can marketing help build back better?
    News

    Can marketing help build back better?

    WFA hosts virtual event to address how marketing can be a positive force post COVID

    Read more about "Can marketing help build back better?"

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