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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. South Africa and Unstereotype Alliance write a new chapter in the fight for equality
    News
    Advertising & policyInclusive marketing

    South Africa and Unstereotype Alliance write a new chapter in the fight for equality

    Marketing Association of South Africa launch the third Unstereotype Alliance national chapter

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  2. Better Ads Standard for short-form video announced
    Press releases

    Better Ads Standard for short-form video announced

    The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and in-app environments to expand its efforts to improve the online ad experience for consumers. 

    Read more about "Better Ads Standard for short-form video announced"
  3. Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA
    News

    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Corporate membership for 2019 up by 15%

    Read more about "Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA"
  4. Marketing leaders take action on harmful online content
    Press releases
    Advertising & policy

    Marketing leaders take action on harmful online content

    Global Alliance for Responsible Media launches solutions to improve digital safety.

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  5. The Customer Framework becomes WFA's global strategic partner for Transformation
    News
    Marketing strategyDigital media transformationMarketing strategy

    The Customer Framework becomes WFA's global strategic partner for Transformation

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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  6. WFA considers name change
    News

    WFA considers name change

    WFA invites members views on potential rebrand

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  7. France sets standard for measuring marketing effectiveness
    News

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

    Read more about "France sets standard for measuring marketing effectiveness"
  8. Colombia’s bid for self-regulation given the thumbs-up
    News
    Advertising & policy

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

    Read more about "Colombia’s bid for self-regulation given the thumbs-up"
  9. Norway exposes buzzwords that should buzz off
    News

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

    Read more about "Norway exposes buzzwords that should buzz off"

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