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Marketing procurementMarketing procurementThe WFA Global Sourcing Board, 6 months on
Read more about "The WFA Global Sourcing Board, 6 months on"It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing procurement. Global Marketing Sourcing Manager Laura Forcetti shares the group's achievements so far
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Turkey
Read more about "Unstereotype Alliance launches in Turkey"Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
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Brand purposeGerman report causes a buzz on purpose
Read more about "German report causes a buzz on purpose"OWM warns marketers that supporting a social purpose is essential for survival
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Advertising & policyCross-media measurementThe UK launches cross-media measurement programme
Read more about "The UK launches cross-media measurement programme"ISBA puts Cross Media Research Group principles to the test
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Kenya appoints new CEO
Read more about "Kenya appoints new CEO"Marketing Society of Kenya elects Edward Oswe
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Japan unveils declaration on digital advertising
Read more about "Japan unveils declaration on digital advertising"JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem
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America’s got talent, and the ANA is helping to recruit it
Read more about "America’s got talent, and the ANA is helping to recruit it"Latest campaign seeks to market careers in marketing to Generation Z.
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Nigeria showcases marketing excellence in West Africa
Read more about "Nigeria showcases marketing excellence in West Africa"ADVAN forms global jury and speaker-line up of marketing leaders for awards show
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Global Marketer of the YearWFA names shortlist for Global Marketer of the Year 2019
Read more about "WFA names shortlist for Global Marketer of the Year 2019"Voting starts on December 3 at www.globalmarketeroftheyear.com
Winner to be announced in January 2020 in partnership with The Drum
