News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

All news and press releases

RSS Feed
  1.    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal

    Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"
  2.    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"
  3.    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"
  4.    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"
  5.    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch the interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"
  6.    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"
  7.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Advertising & policy

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and Culture.

    Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"
  8.    Speakers announced for Global Marketer Week 2020
    Global Marketer Week

    Speakers announced for Global Marketer Week 2020

    Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers

    Read more about "Speakers announced for Global Marketer Week 2020"
  9.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    CMO Forum

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.