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Personalisation is U.S. marketing word of the year
Read more about "Personalisation is U.S. marketing word of the year"Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and ‘in-house’
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Brazil mobilises marketers to transform organisational cultures
Read more about "Brazil mobilises marketers to transform organisational cultures"ABA releases report to help advertising adapt to a world in flux
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Pakistan reflects on a great year and looks to the future
Read more about "Pakistan reflects on a great year and looks to the future"Pakistan Advertisers Society holds Executive Council elections
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Advertising & policyYouTube prohibits all food and beverage ads next to kids content as of today
Read more about "YouTube prohibits all food and beverage ads next to kids content as of today"The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.
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Marketing procurementMarketing procurementThe WFA Global Sourcing Board, 6 months on
Read more about "The WFA Global Sourcing Board, 6 months on"It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing procurement. Global Marketing Sourcing Manager Laura Forcetti shares the group's achievements so far
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Turkey
Read more about "Unstereotype Alliance launches in Turkey"Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
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Brand purposeGerman report causes a buzz on purpose
Read more about "German report causes a buzz on purpose"OWM warns marketers that supporting a social purpose is essential for survival
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Advertising & policyCross-media measurementThe UK launches cross-media measurement programme
Read more about "The UK launches cross-media measurement programme"ISBA puts Cross Media Research Group principles to the test
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Kenya appoints new CEO
Read more about "Kenya appoints new CEO"Marketing Society of Kenya elects Edward Oswe
