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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA considers name change
    News

    WFA considers name change

    WFA invites members views on potential rebrand

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  2. France sets standard for measuring marketing effectiveness
    News

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

    Read more about "France sets standard for measuring marketing effectiveness"
  3. Colombia’s bid for self-regulation given the thumbs-up
    News
    Advertising & policy

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

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  4. Norway exposes buzzwords that should buzz off
    News

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

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  5. Personalisation is U.S. marketing word of the year
    News

    Personalisation is U.S. marketing word of the year

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and ‘in-house’

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  6. Brazil mobilises marketers to transform organisational cultures
    News

    Brazil mobilises marketers to transform organisational cultures

    ABA releases report to help advertising adapt to a world in flux

    Read more about "Brazil mobilises marketers to transform organisational cultures"
  7. Pakistan reflects on a great year and looks to the future
    News

    Pakistan reflects on a great year and looks to the future

    Pakistan Advertisers Society holds Executive Council elections

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  8. YouTube prohibits all food and beverage ads next to kids content as of today
    News
    Advertising & policy

    YouTube prohibits all food and beverage ads next to kids content as of today

    The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.

    Read more about "YouTube prohibits all food and beverage ads next to kids content as of today"
  9. The WFA Global Sourcing Board, 6 months on
    News
    Marketing procurementMarketing procurement

    The WFA Global Sourcing Board, 6 months on

    It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing procurement. Global Marketing Sourcing Manager Laura Forcetti shares the group's achievements so far

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Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.