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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Long-term agency partnership is better than short-term fling
    News
    Agency management

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, says Stuart Pocock, founder and managing director of Observatory International

    Read more about "Long-term agency partnership is better than short-term fling"
  2. WFA President and CEO acknowledged for helping shape the digital industry
    News
    CMO ForumDigital media transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing experts

    Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
  3. True partnership requires a change of approach from advertisers and agencies
    News
    Agency management

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
  4. WFA and Latin American associations commit to action on harmful ad stereotypes
    Press releases
    Advertising & policyInclusive marketing

    WFA and Latin American associations commit to action on harmful ad stereotypes

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

    Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"
  5. Buenos Aires Declaration for Progressive Advertising
    News
    Inclusive marketing

    Buenos Aires Declaration for Progressive Advertising

    WFA and national advertiser associations in South America commit to action on harmful ad stereotypes

    Read more about "Buenos Aires Declaration for Progressive Advertising"
  6. WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
    Press releases
    Inclusive marketing

    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos

    Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa

    Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"
  7. Declaración para una Publicidad Progresiva
    News
    Inclusive marketing

    Declaración para una Publicidad Progresiva

    La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad

    Read more about "Declaración para una Publicidad Progresiva"
  8. Global advertisers launch drive to establish cross-media measurement principles
    Press releases
    Advertising & policyCross-media measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups

    Two-day meeting during Advertising Week NY identifies next steps for progress

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  9. Belgium unveils Digital Ad Trust label
    News
    Advertising & policy

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"

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