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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Norway forms influencer marketing self-regulatory group
    News

    Norway forms influencer marketing self-regulatory group

    New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers

    Read more about "Norway forms influencer marketing self-regulatory group"
  2. Blockchain can create more efficiency and transparency in digital marketing, according to German study
    News
    Media & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    New OWM study emphasises need for industry-wide stakeholder involvement

    Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"
  3. Italy launches manual for tenders and client-agency relationships
    News
    Agency management

    Italy launches manual for tenders and client-agency relationships

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

    Read more about "Italy launches manual for tenders and client-agency relationships"
  4. The Netherlands publishes influencer marketing guide and checklist
    News
    Influencer marketing

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

    Read more about "The Netherlands publishes influencer marketing guide and checklist"
  5. Better marketing takes centre stage in Finland
    News
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

    Read more about "Better marketing takes centre stage in Finland"
  6. Advertising Council in Turkey launched
    News

    Advertising Council in Turkey launched

    Council holds first meeting in Ankara

    Read more about "Advertising Council in Turkey launched"
  7. Video gaming goes mainstream in APAC
    Press releases
    Marketing effectivenessGaming

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

    Read more about "Video gaming goes mainstream in APAC"
  8. WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Press releases

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
  9. WFA announces first speakers for Global Marketer Week Singapore 2020
    News
    Global Marketer Week

    WFA announces first speakers for Global Marketer Week Singapore 2020

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

    Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"

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