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Global Marketer of the YearMeet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.
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Advertising & policyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and Culture.
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Global Marketer WeekSpeakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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CMO ForumStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many
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Agency managementLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, says Stuart Pocock, founder and managing director of Observatory International
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CMO ForumDigital media transformationWFA President and CEO acknowledged for helping shape the digital industry
Read more about "WFA President and CEO acknowledged for helping shape the digital industry"Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing experts
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Agency managementTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
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Advertising & policyInclusive marketingWFA and Latin American associations commit to action on harmful ad stereotypes
Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
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Inclusive marketingBuenos Aires Declaration for Progressive Advertising
Read more about "Buenos Aires Declaration for Progressive Advertising"WFA and national advertiser associations in South America commit to action on harmful ad stereotypes
