News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Unstereotype Alliance launches in Turkey
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Turkey

    Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone

    Read more about "Unstereotype Alliance launches in Turkey"
  2.    German report causes a buzz on purpose
    Brand purpose

    German report causes a buzz on purpose

    OWM warns marketers that supporting a social purpose is essential for survival

    Read more about "German report causes a buzz on purpose"
  3.    The UK launches cross-media measurement programme
    Advertising & policyCross-media measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

    Read more about "The UK launches cross-media measurement programme"
  4.    Japan unveils declaration on digital advertising

    Japan unveils declaration on digital advertising

    JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem

    Read more about "Japan unveils declaration on digital advertising"
  5.    America’s got talent, and the ANA is helping to recruit it

    America’s got talent, and the ANA is helping to recruit it

    Latest campaign seeks to market careers in marketing to Generation Z.

    Read more about "America’s got talent, and the ANA is helping to recruit it"
  6.    Nigeria showcases marketing excellence in West Africa

    Nigeria showcases marketing excellence in West Africa

    ADVAN forms global jury and speaker-line up of marketing leaders for awards show

    Read more about "Nigeria showcases marketing excellence in West Africa"
  7.    WFA names shortlist for Global Marketer of the Year 2019
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2019

    Voting starts on December 3 at www.globalmarketeroftheyear.com

    Winner to be announced in January 2020 in partnership with The Drum

    Read more about "WFA names shortlist for Global Marketer of the Year 2019"
  8.    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal

    Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"
  9.    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch her interview below.

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"

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