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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
    Press releases
    Inclusive marketing

    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos

    Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa

    Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"
  2. Declaración para una Publicidad Progresiva
    News
    Inclusive marketing

    Declaración para una Publicidad Progresiva

    La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad

    Read more about "Declaración para una Publicidad Progresiva"
  3. Global advertisers launch drive to establish cross-media measurement principles
    Press releases
    Advertising & policyCross-media measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups

    Two-day meeting during Advertising Week NY identifies next steps for progress

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  4. Belgium unveils Digital Ad Trust label
    News
    Advertising & policy

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"
  5. Norway forms influencer marketing self-regulatory group
    News

    Norway forms influencer marketing self-regulatory group

    New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers

    Read more about "Norway forms influencer marketing self-regulatory group"
  6. Blockchain can create more efficiency and transparency in digital marketing, according to German study
    News
    Media & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    New OWM study emphasises need for industry-wide stakeholder involvement

    Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"
  7. Italy launches manual for tenders and client-agency relationships
    News
    Agency management

    Italy launches manual for tenders and client-agency relationships

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

    Read more about "Italy launches manual for tenders and client-agency relationships"
  8. The Netherlands publishes influencer marketing guide and checklist
    News
    Influencer marketing

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

    Read more about "The Netherlands publishes influencer marketing guide and checklist"
  9. Better marketing takes centre stage in Finland
    News
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

    Read more about "Better marketing takes centre stage in Finland"

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