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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Advertising Council in Turkey launched
    News

    Advertising Council in Turkey launched

    Council holds first meeting in Ankara

    Read more about "Advertising Council in Turkey launched"
  2. Video gaming goes mainstream in APAC
    Press releases
    Marketing effectivenessGaming

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

    Read more about "Video gaming goes mainstream in APAC"
  3. WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Press releases

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
  4. WFA announces first speakers for Global Marketer Week Singapore 2020
    News
    Global Marketer Week

    WFA announces first speakers for Global Marketer Week Singapore 2020

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

    Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"
  5. Marketing leaders on the state of the industry
    News
    CreativityCannes LionsMarketing organisation

    Marketing leaders on the state of the industry

    Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity and tech, and much more...

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  6. Ioana Dănilă joins WFA as Marketing Insights Manager
    News

    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana will work with WFA's marketing services team on the delivery of global research and insights to WFA members

    Read more about "Ioana Dănilă joins WFA as Marketing Insights Manager"
  7. Spanish launch guide to improve online user experience
    News

    Spanish launch guide to improve online user experience

    New guide offers practical advice to improve perception of digital advertising

    Read more about "Spanish launch guide to improve online user experience"
  8. Finnish association changes its name
    News

    Finnish association changes its name

    Mainostajien Liitto renames itself to Marketing Finland

    Read more about "Finnish association changes its name"
  9. Slovak brands association merges with industry coalition on packaging and environment
    News

    Slovak brands association merges with industry coalition on packaging and environment

    SZZV assumes leadership of merged associations

    Read more about "Slovak brands association merges with industry coalition on packaging and environment"

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