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Advertising & policyCross-media measurementGlobal advertisers launch drive to establish cross-media measurement principles
Read more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups
Two-day meeting during Advertising Week NY identifies next steps for progress
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Advertising & policyBelgium unveils Digital Ad Trust label
Read more about "Belgium unveils Digital Ad Trust label"New initiative certifies websites that commit to responsible advertising practices
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Norway forms influencer marketing self-regulatory group
Read more about "Norway forms influencer marketing self-regulatory group"New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers
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Media & analyticsBlockchain can create more efficiency and transparency in digital marketing, according to German study
Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"New OWM study emphasises need for industry-wide stakeholder involvement
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Agency managementItaly launches manual for tenders and client-agency relationships
Read more about "Italy launches manual for tenders and client-agency relationships"UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
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Influencer marketingThe Netherlands publishes influencer marketing guide and checklist
Read more about "The Netherlands publishes influencer marketing guide and checklist"New white paper produced by bvA’s taskforce on influencer marketing
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CreativityBetter marketing takes centre stage in Finland
Read more about "Better marketing takes centre stage in Finland"MRKTNG Day 2019 conference puts focus on how marketing can be a force for good
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Advertising Council in Turkey launched
Read more about "Advertising Council in Turkey launched"Council holds first meeting in Ankara
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Marketing effectivenessGamingVideo gaming goes mainstream in APAC
Read more about "Video gaming goes mainstream in APAC"Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.
