News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Unstereotype Alliance announces local chapters in South Africa and Turkey
    Advertising & policyInclusive marketing

    Unstereotype Alliance announces local chapters in South Africa and Turkey

    Alliance members gather at Cannes Lions 2019

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  2.    Irish address data ethics in advertising

    Irish address data ethics in advertising

    Data ethics of growing importance for global advertisers

    Read more about "Irish address data ethics in advertising"
  3.    French creative lab rewards emotional works against incivility

    French creative lab rewards emotional works against incivility

    Winning works of Creative Lab exhibited at Cannes Lions 2019

    Read more about "French creative lab rewards emotional works against incivility"
  4.    WFA launches the Voice Coalition at Cannes Lions
    Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  5.    WFA launches The State of Advertising report
    Brand reputationCMO Forum

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"
  6.    Global Alliance for Responsible Media launches to address digital safety

    Global Alliance for Responsible Media launches to address digital safety

    Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes

    Read more about "Global Alliance for Responsible Media launches to address digital safety"
  7.    Italians welcome new Director General

    Italians welcome new Director General

    Vittorio Meloni is the new Director General of the Italian Advertisers' Association

    Read more about "Italians welcome new Director General"
  8.    Brazilians launch guide to combat harassment at events

    Brazilians launch guide to combat harassment at events

    New ABA handbook highlights best practices for brands on how to tackle harassment at events

    Read more about "Brazilians launch guide to combat harassment at events"
  9.    Dutch unveil new brand positioning and identity

    Dutch unveil new brand positioning and identity

    BVA repositions itself as “network of brand leaders”

    Read more about "Dutch unveil new brand positioning and identity"

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