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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Nigerians address business growth in a volatile economy

    Nigerians address business growth in a volatile economy

    ADVAN gathers local CMOs to tackle industry challenges

    Read more about "Nigerians address business growth in a volatile economy"
  2.    Filipinos celebrate brands that “get personal”

    Filipinos celebrate brands that “get personal”

    Levi’s Philippines win Grand PANAta Award

    Read more about "Filipinos celebrate brands that “get personal”"
  3.    WFA announces plans to launch the Polish Advertisers Association
    Advertising & policy

    WFA announces plans to launch the Polish Advertisers Association

    Polish Advertisers Association aims to launch by end of 2020

    Read more about "WFA announces plans to launch the Polish Advertisers Association"
  4.    Italians unveil big data management initiative for marketers

    Italians unveil big data management initiative for marketers

    UPA’s “NESSIE” aims to help brands take back control of their data-driven marketing

    Read more about "Italians unveil big data management initiative for marketers"
  5.    Unstereotype Alliance announces local chapters in South Africa and Turkey
    Advertising & policyInclusive marketing

    Unstereotype Alliance announces local chapters in South Africa and Turkey

    Alliance members gather at Cannes Lions 2019

    Read more about "Unstereotype Alliance announces local chapters in South Africa and Turkey"
  6.    Irish address data ethics in advertising

    Irish address data ethics in advertising

    Data ethics of growing importance for global advertisers

    Read more about "Irish address data ethics in advertising"
  7.    French creative lab rewards emotional works against incivility

    French creative lab rewards emotional works against incivility

    Winning works of Creative Lab exhibited at Cannes Lions 2019

    Read more about "French creative lab rewards emotional works against incivility"
  8.    WFA launches the Voice Coalition at Cannes Lions
    Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  9.    WFA launches The State of Advertising report
    Brand reputationCMO Forum

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"

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