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Indian advertisers address “the connectedness paradox”
Read more about "Indian advertisers address “the connectedness paradox”"Advertising deemed as strong resource for changing perceptions
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Belgium identifies 6 key industry trends
Read more about "Belgium identifies 6 key industry trends"A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day
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Brand purposeMarketing strategyMarketing strategyWFA launches Guide to Better Marketing
Read more about "WFA launches Guide to Better Marketing"Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age
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WFA Global Marketer Week 2020 goes to Singapore
Read more about "WFA Global Marketer Week 2020 goes to Singapore"Fifth visit to APAC in a decade reflecting the region’s importance for brand growth
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Global Marketer WeekPresident's AwardsWFA President’s Awards honour marketing leadership initiatives
Read more about "WFA President’s Awards honour marketing leadership initiatives"Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding leadership
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Marketing strategyMarketing strategyWFA urges brands to hold platforms to account
Read more about "WFA urges brands to hold platforms to account"WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content
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Global Marketer WeekMarketing strategyMarketing strategyMarketing and Policy teams need to work more closely together, shows new WFA research
Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today
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Marketing strategyMarketing strategyMastercard’s Raja Rajamannar named WFA President
Read more about "Mastercard’s Raja Rajamannar named WFA President"Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Brazil
Read more about "Unstereotype Alliance launches in Brazil"Signatories include Unilever, Grupo Boticário, Heads and Mastercard
