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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA urges brands to hold platforms to account
    Press releases
    Marketing strategyMarketing strategy

    WFA urges brands to hold platforms to account

    WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content

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  2. Marketing and Policy teams need to work more closely together, shows new WFA research
    Press releases
    Global Marketer WeekMarketing strategyMarketing strategy

    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

    Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"
  3. Mastercard’s Raja Rajamannar named WFA President
    Press releases
    Marketing strategyMarketing strategy

    Mastercard’s Raja Rajamannar named WFA President

    Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

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  4. Unstereotype Alliance launches in Brazil
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Brazil

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

    Read more about "Unstereotype Alliance launches in Brazil"
  5. ANA sets up marketing certification programme
    News

    ANA sets up marketing certification programme

    New online and on-demand programme aims to enhance marketers’ skill set

    Read more about "ANA sets up marketing certification programme"
  6. 1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    News
    Advertising & policyValue of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    APAN unveils Value of Advertising study

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  7. Roles are changing in advertising in Turkey
    News

    Roles are changing in advertising in Turkey

    Advertising deemed as strong resource for changing perceptions

    Read more about "Roles are changing in advertising in Turkey"
  8. French advertisers commit to a more responsible digital ecosystem
    News

    French advertisers commit to a more responsible digital ecosystem

    15 big advertisers announce support of France’s Digital Ad Trust

    Read more about "French advertisers commit to a more responsible digital ecosystem"
  9. Consumers reward the best advertising campaigns in Japan
    News

    Consumers reward the best advertising campaigns in Japan

    Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries

    Read more about "Consumers reward the best advertising campaigns in Japan"

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