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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA launches Guide to Better Marketing
    News
    Brand purposeMarketing strategyMarketing strategy

    WFA launches Guide to Better Marketing

    Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

    Read more about "WFA launches Guide to Better Marketing"
  2. WFA Global Marketer Week 2020 goes to Singapore
    Press releases

    WFA Global Marketer Week 2020 goes to Singapore

    Fifth visit to APAC in a decade reflecting the region’s importance for brand growth

    Read more about "WFA Global Marketer Week 2020 goes to Singapore"
  3. WFA President’s Awards honour marketing leadership initiatives
    Press releases
    Global Marketer WeekPresident's Awards

    WFA President’s Awards honour marketing leadership initiatives

    Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding leadership

    Read more about "WFA President’s Awards honour marketing leadership initiatives"
  4. WFA urges brands to hold platforms to account
    Press releases
    Marketing strategyMarketing strategy

    WFA urges brands to hold platforms to account

    WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content

    Read more about "WFA urges brands to hold platforms to account"
  5. Marketing and Policy teams need to work more closely together, shows new WFA research
    Press releases
    Global Marketer WeekMarketing strategyMarketing strategy

    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

    Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"
  6. Mastercard’s Raja Rajamannar named WFA President
    Press releases
    Marketing strategyMarketing strategy

    Mastercard’s Raja Rajamannar named WFA President

    Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

    Read more about "Mastercard’s Raja Rajamannar named WFA President"
  7. Unstereotype Alliance launches in Brazil
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Brazil

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

    Read more about "Unstereotype Alliance launches in Brazil"
  8. ANA sets up marketing certification programme
    News

    ANA sets up marketing certification programme

    New online and on-demand programme aims to enhance marketers’ skill set

    Read more about "ANA sets up marketing certification programme"
  9. 1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    News
    Advertising & policyValue of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    APAN unveils Value of Advertising study

    Read more about "1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP"

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