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Marketing strategyMarketing strategyMastercard’s Raja Rajamannar named WFA President
Read more about "Mastercard’s Raja Rajamannar named WFA President"Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Brazil
Read more about "Unstereotype Alliance launches in Brazil"Signatories include Unilever, Grupo Boticário, Heads and Mastercard
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ANA sets up marketing certification programme
Read more about "ANA sets up marketing certification programme"New online and on-demand programme aims to enhance marketers’ skill set
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Advertising & policyValue of advertising1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
Read more about "1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP"APAN unveils Value of Advertising study
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Roles are changing in advertising in Turkey
Read more about "Roles are changing in advertising in Turkey"Advertising deemed as strong resource for changing perceptions
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French advertisers commit to a more responsible digital ecosystem
Read more about "French advertisers commit to a more responsible digital ecosystem"15 big advertisers announce support of France’s Digital Ad Trust
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Consumers reward the best advertising campaigns in Japan
Read more about "Consumers reward the best advertising campaigns in Japan"Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries
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Swedish advertisers launch transparency guide
Read more about "Swedish advertisers launch transparency guide"New guide addresses ad fraud, brand safety, viewability issues
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Norway celebrates the “beekeepers” of advertising effectiveness
Read more about "Norway celebrates the “beekeepers” of advertising effectiveness"ANFO rewards marketing campaigns that create value for business and brands
