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Swedish advertisers launch transparency guide
Read more about "Swedish advertisers launch transparency guide"New guide addresses ad fraud, brand safety, viewability issues
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Norway celebrates the “beekeepers” of advertising effectiveness
Read more about "Norway celebrates the “beekeepers” of advertising effectiveness"ANFO rewards marketing campaigns that create value for business and brands
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Global Marketer WeekWFA unveils event lineup and speakers for Global Marketer Conference
Read more about "WFA unveils event lineup and speakers for Global Marketer Conference"Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on 28 March
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Brand purposeGlobal Marketer WeekHow can marketing change the world for the better?
Read more about "How can marketing change the world for the better?"Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
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Advertising & policyDigital policyGlobal Marketer WeekHow can policy and marketing functions align?
Read more about "How can policy and marketing functions align?"The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.
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Global Marketer WeekCMO ForumExploring the global marketing organisation of the future
Read more about "Exploring the global marketing organisation of the future"The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
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Marketing procurementMarketing procurementEvolving marketing procurement beyond costs
Read more about "Evolving marketing procurement beyond costs"How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?
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Global Marketer WeekPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Trends & forecastsNine out of ten marketers in APAC buy media programmatically
Read more about "Nine out of ten marketers in APAC buy media programmatically"Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
