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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
    Press releases
    Advertising & policyDigital policy

    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online

    Nearly 70,000 consumers agree most annoying ads are similar across countries and regions

    Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"
  2. WFA welcomes the global expansion of the Better Ads Standards
    News
    Advertising & policyDigital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

    Read more about "WFA welcomes the global expansion of the Better Ads Standards"
  3. China looks back at 40 years of brand building
    News
    Marketing structureMarketing capabilities

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

    Read more about "China looks back at 40 years of brand building"
  4. Australian association strengthens guidance on body image
    News
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on body image

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on body image"
  5. Danish advertisers create guide to brand safety
    NewsReport
    Brand reputationMarketing operations

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"
  6. Effie Awards launches in Pakistan
    News
    Creativity

    Effie Awards launches in Pakistan

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

    Read more about "Effie Awards launches in Pakistan"
  7. Students compete in marketing effectiveness awards in Spain
    News
    Marketing effectivenessMarketing capabilities

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

    Read more about "Students compete in marketing effectiveness awards in Spain"
  8. Global Marketer of the Year 2018 nominees: Ukonwa Ojo
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Ukonwa Ojo

    WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.

    Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"
  9. Global Marketer of the Year 2018 nominees: Marc Pritchard
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Marc Pritchard

    WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.

    Read more about "Global Marketer of the Year 2018 nominees: Marc Pritchard"

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