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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Roles are changing in advertising in Turkey
    News

    Roles are changing in advertising in Turkey

    Advertising deemed as strong resource for changing perceptions

    Read more about "Roles are changing in advertising in Turkey"
  2. French advertisers commit to a more responsible digital ecosystem
    News

    French advertisers commit to a more responsible digital ecosystem

    15 big advertisers announce support of France’s Digital Ad Trust

    Read more about "French advertisers commit to a more responsible digital ecosystem"
  3. Consumers reward the best advertising campaigns in Japan
    News

    Consumers reward the best advertising campaigns in Japan

    Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries

    Read more about "Consumers reward the best advertising campaigns in Japan"
  4. Swedish advertisers launch transparency guide
    News

    Swedish advertisers launch transparency guide

    New guide addresses ad fraud, brand safety, viewability issues

    Read more about "Swedish advertisers launch transparency guide"
  5. Norway celebrates the “beekeepers” of advertising effectiveness
    News

    Norway celebrates the “beekeepers” of advertising effectiveness

    ANFO rewards marketing campaigns that create value for business and brands

    Read more about "Norway celebrates the “beekeepers” of advertising effectiveness"
  6. WFA unveils event lineup and speakers for Global Marketer Conference
    News
    Global Marketer Week

    WFA unveils event lineup and speakers for Global Marketer Conference

    Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on 28 March

    Read more about "WFA unveils event lineup and speakers for Global Marketer Conference"
  7. How can marketing change the world for the better?
    News
    Brand purposeGlobal Marketer Week

    How can marketing change the world for the better?

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

    Read more about "How can marketing change the world for the better?"
  8. How can policy and marketing functions align?
    News
    Advertising & policyDigital policyGlobal Marketer Week

    How can policy and marketing functions align?

    The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.

    Read more about "How can policy and marketing functions align?"
  9. Exploring the global marketing organisation of the future
    News
    Global Marketer WeekCMO Forum

    Exploring the global marketing organisation of the future

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

    Read more about "Exploring the global marketing organisation of the future"

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