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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
    Press releasesVideo
    Global Marketer of the Year

    Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year

    The award to appoint the marketers who are making a difference for business and society

    Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"
  2. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReport
    Agency managementMarketing procurementMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

    Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"
  3. WFA hires Max Schmidt and Joel Gan
    News
    Marketing structure

    WFA hires Max Schmidt and Joel Gan

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

    Read more about "WFA hires Max Schmidt and Joel Gan"
  4. WFA launches Global Media Board
    Press releases
    Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

    Read more about "WFA launches Global Media Board"
  5. Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
    Press releases
    Advertising & policyDigital policy

    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online

    Nearly 70,000 consumers agree most annoying ads are similar across countries and regions

    Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"
  6. WFA welcomes the global expansion of the Better Ads Standards
    News
    Advertising & policyDigital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

    Read more about "WFA welcomes the global expansion of the Better Ads Standards"
  7. China looks back at 40 years of brand building
    News
    Marketing structureMarketing capabilities

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

    Read more about "China looks back at 40 years of brand building"
  8. Australian association strengthens guidance on body image
    News
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on body image

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on body image"
  9. Danish advertisers create guide to brand safety
    NewsReport
    Brand reputationMarketing operations

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"

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