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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA unveils event lineup and speakers for Global Marketer Conference
    News
    Global Marketer Week

    WFA unveils event lineup and speakers for Global Marketer Conference

    Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on 28 March

    Read more about "WFA unveils event lineup and speakers for Global Marketer Conference"
  2. How can marketing change the world for the better?
    News
    Brand purposeGlobal Marketer Week

    How can marketing change the world for the better?

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

    Read more about "How can marketing change the world for the better?"
  3. How can policy and marketing functions align?
    News
    Advertising & policyDigital policyGlobal Marketer Week

    How can policy and marketing functions align?

    The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.

    Read more about "How can policy and marketing functions align?"
  4. Exploring the global marketing organisation of the future
    News
    Global Marketer WeekCMO Forum

    Exploring the global marketing organisation of the future

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

    Read more about "Exploring the global marketing organisation of the future"
  5. Evolving marketing procurement beyond costs
    News
    Marketing procurementMarketing procurement

    Evolving marketing procurement beyond costs

    How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

    Read more about "Evolving marketing procurement beyond costs"
  6. Putting the Media Charter into action
    News
    Global Marketer Week

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"
  7. Nine out of ten marketers in APAC buy media programmatically
    NewsBenchmark
    Trends & forecasts

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  8. Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
    Press releasesVideo
    Global Marketer of the Year

    Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year

    The award to appoint the marketers who are making a difference for business and society

    Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"
  9. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReport
    Agency managementMarketing procurementMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

    Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.