News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

All news and press releases

RSS Feed
  1. Global Marketer of the Year 2018 nominees: Keith Weed
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Keith Weed

    WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took place the day after he announced he is stepping down as CMO in 2019.

    Read more about "Global Marketer of the Year 2018 nominees: Keith Weed"
  2. Global Marketer of the Year 2018 nominees: Raja Rajamannar
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Raja Rajamannar

    WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary Wharf.

    Read more about "Global Marketer of the Year 2018 nominees: Raja Rajamannar"
  3. Global Marketer of the Year 2018 nominees: Claudia Willvonseder
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Claudia Willvonseder

    WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.

    Read more about "Global Marketer of the Year 2018 nominees: Claudia Willvonseder"
  4. Global Marketer of the Year 2018 nominees: Syl Saller
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Syl Saller

    WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.

    Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"
  5. WFA study ranks countries by programmatic maturity
    Press releasesBenchmark
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
  6. Airbnb, Panasonic, Shiseido join WFA
    News

    Airbnb, Panasonic, Shiseido join WFA

    New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and Turkish Airlines.

    Read more about "Airbnb, Panasonic, Shiseido join WFA"
  7. WFA statement on the '3ve' ad fraud schemes takedown
    NewsPress releases

    WFA statement on the '3ve' ad fraud schemes takedown

    WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been dismantled with eight people indicted for causing multi-million dollar losses in ad fraud.

    Read more about "WFA statement on the '3ve' ad fraud schemes takedown"
  8. Only 10% of voiceovers in Turkey are female, research shows
    News
    Advertising & policyInclusive marketing

    Only 10% of voiceovers in Turkey are female, research shows

    RVD’s gender representation survey finds ad industry still has a long way to go

    Read more about "Only 10% of voiceovers in Turkey are female, research shows"
  9. Charter on responsible advertising launched in Belgium
    News
    Marketing structure

    Charter on responsible advertising launched in Belgium

    In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.

    Read more about "Charter on responsible advertising launched in Belgium"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.