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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Evolving marketing procurement beyond costs
    News
    Marketing procurementMarketing procurement

    Evolving marketing procurement beyond costs

    How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

    Read more about "Evolving marketing procurement beyond costs"
  2. Putting the Media Charter into action
    News
    Global Marketer Week

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"
  3. Nine out of ten marketers in APAC buy media programmatically
    NewsBenchmark
    Trends & forecasts

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  4. Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
    Press releasesVideo
    Global Marketer of the Year

    Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year

    The award to appoint the marketers who are making a difference for business and society

    Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"
  5. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReport
    Agency managementMarketing procurementMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

    Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"
  6. WFA hires Max Schmidt and Joel Gan
    News
    Marketing structure

    WFA hires Max Schmidt and Joel Gan

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

    Read more about "WFA hires Max Schmidt and Joel Gan"
  7. WFA launches Global Media Board
    Press releases
    Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

    Read more about "WFA launches Global Media Board"
  8. Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
    Press releases
    Advertising & policyDigital policy

    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online

    Nearly 70,000 consumers agree most annoying ads are similar across countries and regions

    Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"
  9. WFA welcomes the global expansion of the Better Ads Standards
    News
    Advertising & policyDigital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

    Read more about "WFA welcomes the global expansion of the Better Ads Standards"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.