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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Effie Awards launches in Pakistan
    News
    Creativity

    Effie Awards launches in Pakistan

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

    Read more about "Effie Awards launches in Pakistan"
  2. Students compete in marketing effectiveness awards in Spain
    News
    Marketing effectivenessMarketing capabilities

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

    Read more about "Students compete in marketing effectiveness awards in Spain"
  3. Global Marketer of the Year 2018 nominees: Ukonwa Ojo
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Ukonwa Ojo

    WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.

    Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"
  4. Global Marketer of the Year 2018 nominees: Marc Pritchard
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Marc Pritchard

    WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.

    Read more about "Global Marketer of the Year 2018 nominees: Marc Pritchard"
  5. Global Marketer of the Year 2018 nominees: Keith Weed
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Keith Weed

    WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took place the day after he announced he is stepping down as CMO in 2019.

    Read more about "Global Marketer of the Year 2018 nominees: Keith Weed"
  6. Global Marketer of the Year 2018 nominees: Raja Rajamannar
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Raja Rajamannar

    WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary Wharf.

    Read more about "Global Marketer of the Year 2018 nominees: Raja Rajamannar"
  7. Global Marketer of the Year 2018 nominees: Claudia Willvonseder
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Claudia Willvonseder

    WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.

    Read more about "Global Marketer of the Year 2018 nominees: Claudia Willvonseder"
  8. Global Marketer of the Year 2018 nominees: Syl Saller
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Syl Saller

    WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.

    Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"
  9. WFA study ranks countries by programmatic maturity
    Press releasesBenchmark
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"

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