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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Airbnb, Panasonic, Shiseido join WFA

    Airbnb, Panasonic, Shiseido join WFA

    New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and Turkish Airlines.

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  2.    WFA statement on the '3ve' ad fraud schemes takedown

    WFA statement on the '3ve' ad fraud schemes takedown

    WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been dismantled with eight people indicted for causing multi-million dollar losses in ad fraud.

    Read more about "WFA statement on the '3ve' ad fraud schemes takedown"
  3.    Only 10% of voiceovers in Turkey are female, research shows
    Advertising & policyInclusive marketing

    Only 10% of voiceovers in Turkey are female, research shows

    RVD’s gender representation survey finds ad industry still has a long way to go

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  4.    Charter on responsible advertising launched in Belgium
    Marketing structure

    Charter on responsible advertising launched in Belgium

    In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.

    Read more about "Charter on responsible advertising launched in Belgium"
  5.    Singaporean association names new president
    Marketing structure

    Singaporean association names new president

    Edwin Teoh is the new president of SAA

    Read more about "Singaporean association names new president"
  6.    Fashion brand Diesel wins Golden Drum 2018
    CreativityMarketing strategyMarketing capabilitiesMarketing strategy

    Fashion brand Diesel wins Golden Drum 2018

    The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden Drum International Festival of Creativity that aims to gather and inspire both established and young European creatives.

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  7.    Creativity is more important than data, say four out of 10 Norwegian advertisers
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

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  8.    Mobility campaign wins top award in Spain
    Creativity

    Mobility campaign wins top award in Spain

    Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand Prix in Madrid.

    Read more about "Mobility campaign wins top award in Spain"
  9.    Campaign about ‘indoor generation’ awarded in Denmark
    Creativity

    Campaign about ‘indoor generation’ awarded in Denmark

    Danish roof and skylights manufacturing company wins True Award Grand Prix

    Read more about "Campaign about ‘indoor generation’ awarded in Denmark"

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