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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Claudia Willvonseder
Read more about "Global Marketer of the Year 2018 nominees: Claudia Willvonseder"WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the YearGlobal Marketer of the Year 2018 nominees: Syl Saller
Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyWFA study ranks countries by programmatic maturity
Read more about "WFA study ranks countries by programmatic maturity"Advertisers need to tailor approach according to market development
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Airbnb, Panasonic, Shiseido join WFA
Read more about "Airbnb, Panasonic, Shiseido join WFA"New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and Turkish Airlines.
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WFA statement on the '3ve' ad fraud schemes takedown
Read more about "WFA statement on the '3ve' ad fraud schemes takedown"WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been dismantled with eight people indicted for causing multi-million dollar losses in ad fraud.
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Advertising & policyInclusive marketingOnly 10% of voiceovers in Turkey are female, research shows
Read more about "Only 10% of voiceovers in Turkey are female, research shows"RVD’s gender representation survey finds ad industry still has a long way to go
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Marketing structure
Charter on responsible advertising launched in Belgium
Read more about "Charter on responsible advertising launched in Belgium"In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.
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Marketing structureSingaporean association names new president
Read more about "Singaporean association names new president"Edwin Teoh is the new president of SAA
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CreativityMarketing strategyMarketing capabilitiesMarketing strategyFashion brand Diesel wins Golden Drum 2018
Read more about "Fashion brand Diesel wins Golden Drum 2018"The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden Drum International Festival of Creativity that aims to gather and inspire both established and young European creatives.
