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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Creativity is more important than data, say four out of 10 Norwegian advertisers
    News
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

    Read more about "Creativity is more important than data, say four out of 10 Norwegian advertisers"
  2. Mobility campaign wins top award in Spain
    News
    Creativity

    Mobility campaign wins top award in Spain

    Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand Prix in Madrid.

    Read more about "Mobility campaign wins top award in Spain"
  3. Campaign about ‘indoor generation’ awarded in Denmark
    News
    Creativity

    Campaign about ‘indoor generation’ awarded in Denmark

    Danish roof and skylights manufacturing company wins True Award Grand Prix

    Read more about "Campaign about ‘indoor generation’ awarded in Denmark"
  4. WFA names shortlist for Global Marketer of the Year 2018
    Press releasesVideo
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2018

    Winner to be announced in January

    Read more about "WFA names shortlist for Global Marketer of the Year 2018"
  5. WFA recruits Caroline Pathy to support flagship CMO network
    News
    Marketing structure

    WFA recruits Caroline Pathy to support flagship CMO network

    WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s flagship network for global Chief Marketing Officers, the CMO Forum.

    Read more about "WFA recruits Caroline Pathy to support flagship CMO network"
  6. Dutch association welcomes new managing director
    News

    Dutch association welcomes new managing director

    Henriette van Swinderen is the new director of BVA

    Read more about "Dutch association welcomes new managing director"
  7. British advertisers unveil new influencer contracts
    News

    British advertisers unveil new influencer contracts

    ISBA takes a tougher stance on content labelling and fake followers

    Read more about "British advertisers unveil new influencer contracts"
  8. Malaysia’s privacy law to be updated, announces minister at MAA-WFA event
    News

    Malaysia’s privacy law to be updated, announces minister at MAA-WFA event

    The decision was announced during a keynote at a joint event on digital privacy and governance

    Read more about "Malaysia’s privacy law to be updated, announces minister at MAA-WFA event"
  9. U.S. ad industry launches data transparency label
    News

    U.S. ad industry launches data transparency label

    New cross-industry initiative aims to help industry stakeholders better leverage data in a responsible manner

    Read more about "U.S. ad industry launches data transparency label"

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