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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Australian ad industry releases guidance on digital advertising

    Australian ad industry releases guidance on digital advertising

    New AANA guide addresses key issues in the digital advertising value chain

    Read more about "Australian ad industry releases guidance on digital advertising"
  2.    Filipinos celebrate the best in brand building

    Filipinos celebrate the best in brand building

    PANA turns 60

    Read more about "Filipinos celebrate the best in brand building"
  3.    Argentina applauds successful brand comebacks

    Argentina applauds successful brand comebacks

    CAA celebrates Advertiser’s Day in Argentina

    Read more about "Argentina applauds successful brand comebacks"
  4.    Brands to invest more on influencers
    Influencer marketing

    Brands to invest more on influencers

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

    Read more about "Brands to invest more on influencers"
  5.    British advertisers launch influencer research and toolkit

    British advertisers launch influencer research and toolkit

    ISBA holds influencer event

    Read more about "British advertisers launch influencer research and toolkit"
  6.    Dutch ad industry issues tender for new cross-media audience measurement

    Dutch ad industry issues tender for new cross-media audience measurement

    BVA and other industry stakeholders release RfP

    Read more about "Dutch ad industry issues tender for new cross-media audience measurement"
  7.    GCC association tackles gender stereotypes in ads and advertising to children
    Advertising & policyInclusive marketing

    GCC association tackles gender stereotypes in ads and advertising to children

    ABG elects new board

    Read more about "GCC association tackles gender stereotypes in ads and advertising to children"
  8.    Australian association strengthens guidance on gender stereotypes
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on gender stereotypes

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on gender stereotypes"
  9.    Italian advertisers launch KPIs project globally

    Italian advertisers launch KPIs project globally

    UPA project presented at the WFA National Associations Council meeting in Tokyo

    Read more about "Italian advertisers launch KPIs project globally"

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