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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Brazilian association CEO named 'Marketing Citizen' of the Year
    Marketing strategyMarketing strategy

    Brazilian association CEO named 'Marketing Citizen' of the Year

    ABA's Sandra Martinelli is the first association head to receive the Brazilian award

    Read more about "Brazilian association CEO named 'Marketing Citizen' of the Year"
  2.    WFA names first MENA Chair for WFA Forum

    WFA names first MENA Chair for WFA Forum

    Coca-Cola’s Islam ElDessouky takes on regional role

    Read more about "WFA names first MENA Chair for WFA Forum"
  3.    WFA launches Global Marketer of the Year 2018
    Global Marketer of the Year

    WFA launches Global Marketer of the Year 2018

    Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year 2018"
  4.    WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
    Global Marketer of the Year

    WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers

    WFA has partnered with leading marketing publication, The Drum, for WFA Global Marketer of the Year 2018.

    Read more about "WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers"
  5.    ANA updates media agency contract template

    ANA updates media agency contract template

    Template includes new provisions and revised definitions intended to ensure greater transparency

    Read more about "ANA updates media agency contract template"
  6.    Australian ad industry releases guidance on digital advertising

    Australian ad industry releases guidance on digital advertising

    New AANA guide addresses key issues in the digital advertising value chain

    Read more about "Australian ad industry releases guidance on digital advertising"
  7.    Filipinos celebrate the best in brand building

    Filipinos celebrate the best in brand building

    PANA turns 60

    Read more about "Filipinos celebrate the best in brand building"
  8.    Argentina applauds successful brand comebacks

    Argentina applauds successful brand comebacks

    CAA celebrates Advertiser’s Day in Argentina

    Read more about "Argentina applauds successful brand comebacks"
  9.    Brands to invest more on influencers
    Influencer marketing

    Brands to invest more on influencers

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

    Read more about "Brands to invest more on influencers"

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