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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    British advertisers launch influencer research and toolkit

    British advertisers launch influencer research and toolkit

    ISBA holds influencer event

    Read more about "British advertisers launch influencer research and toolkit"
  2.    Dutch ad industry issues tender for new cross-media audience measurement

    Dutch ad industry issues tender for new cross-media audience measurement

    BVA and other industry stakeholders release RfP

    Read more about "Dutch ad industry issues tender for new cross-media audience measurement"
  3.    GCC association tackles gender stereotypes in ads and advertising to children
    Advertising & policyInclusive marketing

    GCC association tackles gender stereotypes in ads and advertising to children

    ABG elects new board

    Read more about "GCC association tackles gender stereotypes in ads and advertising to children"
  4.    Australian association strengthens guidance on gender stereotypes
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on gender stereotypes

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on gender stereotypes"
  5.    Italian advertisers launch KPIs project globally

    Italian advertisers launch KPIs project globally

    UPA project presented at the WFA National Associations Council meeting in Tokyo

    Read more about "Italian advertisers launch KPIs project globally"
  6.    China association appoints new board

    China association appoints new board

    Dr. Yang Hanping re-elected as CANA president

    Read more about "China association appoints new board"
  7.    Norwegians tackle ad industry delusions

    Norwegians tackle ad industry delusions

    “The Ad Contrarian” headlines ANFO programmatic event

    Read more about "Norwegians tackle ad industry delusions"
  8.    Data Processing Agreement template for advertisers launched

    Data Processing Agreement template for advertisers launched

    The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement (DPA) template for advertisers.

    Read more about "Data Processing Agreement template for advertisers launched"
  9.    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment

    Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"

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