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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    WFA unveils final speakers for Global Marketer Week
    Global Marketer Week

    WFA unveils final speakers for Global Marketer Week

    Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan

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  2.    EU Pledge launches accountability mechanism

    EU Pledge launches accountability mechanism

    Members of the public will now be able to question the compliance of EU Pledge members

    Read more about "EU Pledge launches accountability mechanism"
  3.    GDPR awareness and action gap reduces significantly among marketers  as compliance deadline approaches
    Digital policy

    GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

    But half of marketers are not regarded as fully aware of the implications for future campaigns

    Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"
  4.    Chilean association launches forum on gender stereotypes in advertising

    Chilean association launches forum on gender stereotypes in advertising

    ANDA organises first Women and Communication Forum

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  5.    Japanese association releases guidelines for production contracts

    Japanese association releases guidelines for production contracts

    JAA working group aims to improve industry work culture

    Read more about "Japanese association releases guidelines for production contracts"
  6.    Australian advertisers launch advertising sentiment index

    Australian advertisers launch advertising sentiment index

    AANA Index aims to measure people’s perceptions of advertising

    Read more about "Australian advertisers launch advertising sentiment index"
  7.    Finnish association welcomes new chairman

    Finnish association welcomes new chairman

    Antti Korpiniemi is the new chairman of ML

    Read more about "Finnish association welcomes new chairman"
  8.    Israel association appoints deputy CEO

    Israel association appoints deputy CEO

    Sigalit Horn Galperin is the new deputy CEO of IMA

    Read more about "Israel association appoints deputy CEO"
  9.    WFA Manifesto for Online Data Transparency
    Digital policyMarketing strategyMarketing strategy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"

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